Aimpoint Awards 1:45 Aimpoint spokeswoman tells us all about the Optics of the Year

American Huntress 2:49 MG Arms and American Huntress: Sharing the passion of the American hunting tradition

Total Tactical Scopes 2:08 DKG demonstrates new Red/Green Mil-Dot reticle and zero tolerance ring locks.

Irlene Mandrell Celebrity Shoot 1:50 Benefiting 'Wish Upon a Star' and 'The Boy Scouts of America'

Stealth Series, Illuminated Red/Green/Blue dot - BSA introduces a revolutionary new tactical laser light! 3:51 The STSRGBD30LL has it all - red/green/blue dots, integrated flashlight and laser, Twist Cap" image brightness control all at $169.95 on http://www.bs...

Hornady - Accurate...Deadly...Dependable 6:28 Check out Hornady's latest lines of ammunition

Dominate the Darkness 10:02 Check out InSight's latest line of flashlights, weapon lights, and be the first to see their brand new mini red-dot sight!

Kenetrek - Serious boots for rugged terrain! 5:56 Kenetrek explains why a high quality boot is essential for a safe and successful hunt.

Lyman develops the only rotating gun vise! 5:43 Tired of your back an neck aching as you try to maneuver your gun in a traditional vise? Check out the Lyman Revolution - the only rotating gun vise!...

Swarovski presents the new Z5: 1 inch Rifle Scope with 5X zoom 3:32 The slim, compact Z5 rifle scopes are designed for harsh everyday hunting. Available with not only the standard reticles, but also long range reticle...

The first .50BMG progressive reloader on the market! 4:51 From cornering the Cowboy Action market to this year's pink bullets (yes...I said pink), TenX Ammo has always been known for taking the ammo no one wa...

Nikon reminds you: help control the coyote population. Spay or neuter them yourself! 1:20 The price is right on Nikon's new Coyote Scope. Featuring a unique reticle designed for a moving target and an anti-reflection device, coyotes don't ...

Insure that your next buck is not another fish tale! 3:14 Bushnell introduces the new Rack Bracket for their line of riflescopes - know the size of your game before you take your first shot.

The Vortex Strikefire 2:23 Check out how Vortex continues to raise the bar in optics with their Strikefire.

After 25 years of perfecting the Super Sling, the Outdoor Connection is expanding their product line 3:16 Continuing with their tradition of excellence, the Outdoor Collection has now expanded their product to include hunting and tactical soft cases, and t...

Brass shortage no more! Redding Reloading comes to the rescue 4:43 Until now spent shells from the most popular pistols were plagued with an asymmetric bulge, rendering them all but useless. Redding Reloading has sol...

Leave your batteries at home! 3:52 Trijicon's line of scopes and sights feature illuminated optics with no batteries.

Daytime visibility to 100yds! 2:03 Viridian's green laser leaps beyond the pack, giving visibility up to 100yds during the daytime. Check out their X5L universal and laser combo.

Taking care of your AR-15 3:55 Sinclair International came by to show how to properly care for your AR-15

Steiner - built tough for a lifetime of precision 3:55 Leading the industry in the latest technologies - rubber armor, polycarbonate materials, and hydrophobic lenses. Find out why Steiner is ahead of the...

The first tactical light for your subcompact! 1:36 Check out the Streamlight TLR3.

The original inventors of optic technology 9:03 Zeiss came by to show us a few of their new models including their Victory Vari-Point scope, the Reflex red-dot site, and their latest in range-finder...