With National Gun Violence Awareness Day just around the corner on June 2, celebrities, TV networks, record labels, magazines and 60 U.S. mayors are preparing to wear orange to show their support for the first annual event sponsored Everytown for Gun Safety.
Among those who will be participating include, Julianne Moore, Russell Simmons, Sarah Silverman, Michael Stipe, Patti Smith, Aasif Mandvi, Alyssa Milano, Padma Lakshmi, John Hodgman, Amanda Peet, Perez Hilton, Melissa Joan Hart, Tiffani Thiessen, Tunde Adebimpe of TV On The Radio, Rise Against, Mario Batali, Anti-Flag, Nigel Barker, Grace Weber, Jon Foreman, Judith Hill, Amber Coffman of Dirty Projectors, Tyler Glenn of Neon Trees and Thomas Roberts of MSNBC.
Notable efforts will be made by the following:
● MTV – The network will change its on-air logo — as well as several of its social media avatars — to orange in recognition of National Gun Violence Awareness Day.
● Motown Records – The most widely recognized record label in history, Motown will turn its iconic logo orange on its social media platforms (@Motown on Twitter, @MotownRecords on Instagram) with staff and artists #WearingOrange.
● HBO – The network will debut the trailer for its hard-hitting new documentary, Requiem for the Dead: American Spring 2014, from Emmy-Award winning filmmakers Shari Cookson and Nick Doob, which premieres on HBO June 22nd at 9:00pm EST/PST. Told entirely through social media postings, news accounts and other found media, the new documentary offers an unvarnished portrait of the human toll from gun violence in America — giving viewers a window into the lives of dozens who died from gunfire last spring through the present-tense moments leading up to the shootings and the reverberations that followed.
● Essence Magazine – Essence staff will be #WearingOrange, sharing their orange selfies on Instagram and Twitter and encouraging their readers to join in the Wear Orange campaign.
“We’re often presented with a false choice in the guns debate: that you have to ‘pick a side’,” said Michael Stipe, frontman of REM. “But every American opposes gun violence and all of us can do more to help save lives. I’ll wear my orange with pride on June 2nd and hope people nationwide will join me in showing their true colors.”
“Motown Records has a legacy of being the voice of a generation through our artists and fostering an environment of creativity and innovation. In these times, more than ever, it is crucial for all of our voices to collectively come together on June 2nd for the first-ever National Gun Violence Awareness Day to raise awareness and promote anti-violence so that the voices of today, and tomorrow, have a chance to be heard,” said Ethiopia Habtemariam, President, Motown Records. “We encourage fans and artists alike to join us on June 2nd by #WearingOrange and honoring the life of Hadiya Pendleton, and all those lives senselessly lost to gun violence.”
What are your thoughts on National Gun Violence/wear orange day?
I think what bothers me about it is the way people refer to gun violence as a menacing phenomenon that appears to happen on its own. Despite what many claim, gun violence is not like the ebola virus, it’s not a contagion.
In reality, gun violence is what happens when prohibited persons get their hands on guns. I feel that by stressing gun violence they’re targeting the wrong part of the equation. Instead of focusing on the gun it would make more sense if they focused on the person who was responsible for the violence, i.e. the criminal, the domestic abuser, the mental defective, the drug addict, etc.
I think Everytown would be much better off if they focused on the cause of the problem, not the implement used to perpetrate the act.