“We’re on a mission to evolve the perception of shooters with NRA Freestyle shooting because there is no reason shooting shouldn’t be associated with athleticism.” – Colion Noir, NRA News Commentator.
What is the athletic shooter? Who is an athletic shooter? And why does urban gun enthusiast Mr. Colion Noir keep talking about the athletic shooter?
Unfortunately, I don’t have the answers to those questions, aside from that quote I culled from a Q&A that followed an episode of his eponymous titled web series “Noir.”
If we are to take it at face value the athletic shooter is nothing more than an in-shape gun owner. Right?
But I don’t think that’s all there is to it. I think athletic shooter has an embedded meaning. From my vantage point, saying “athletic shooter” is just another way of saying “not an old fat white guy” (or OFWG). Yes, I’m arbitrarily bringing race, sex and age into the conversation.
See, it’s a widely documented fact that the National Rifle Association wants to diversify its demographics, to shift from a organization comprised mainly of OFWGs to one that is more reflective of the country itself. Quite honestly, what organization doesn’t want to become younger, increasingly female and more ethnically diverse?
After all, the demographics of the country are moving that way (non-hispanic whites, which make up 63 percent of the current population will decrease to half or slightly less than half by 2050), women make up more than half the population (in 2009, there were 158.6 million females compared to 151.4 million males in the U.S.) and young people buy stuff (millennials, 17 to 34-year-olds, will spend more than $200 billion annually starting in 2017 and $10 trillion in their lifetimes).
Yet, using “athletic shooter” seems to be a coded way of saying we want gun owners to become younger, fitter and more diverse in terms of race, sex and ethnicity (When you think of today’s dominate and popular professional athletes, who comes to mind?)
I don’t have a problem with that. And I don’t think many people would. But if I’m right (which I’m probably wrong, I’m probably reading too much into this, I have a tendency to over think things from time to time) why not just come out and openly say we want more young, physically fit women, African Americans, Hispanics, etc. to join the ranks?
Is the NRA afraid OFWG (a class to which I may belong to in a few years) may get offended?
I don’t know. Maybe Noir or the NRA has said that directly and maybe I just wasn’t paying attention. In any event, I’m interested in hearing your thoughts about what you think an “athletic shooter” is. Is it just a muscly man with a gun or is there more to the term?