SilencerCo is one of the more forward-thinking and trendy businesses within the gun industry. Based upon their product offerings, company messaging and overall style, one can argue that they really have a knack for appealing to the millennial generation, new shooters and those on the peripheral of the gun world. They design cool stuff for cool people, and it seems that everyone takes note.
Perhaps that’s just my impression of SilencerCo, but regardless, I’m happy to see that they’re expanding the company. On Thursday, executives announced the launch of SilencerCo Weapons Research (SWR), which will seek to explore the frontiers of bionic capability.
“SWR was created to make hunting and shooting technologies accessible to everyone,” said the company in a press release. “For too long, most human augmentation technologies have been unnecessarily prohibited from commercial sale or have been priced out of the attainable range of most civilians. SWR not only believes that consumers deserve better – they plan to show it.”
Specifically, SilencerCo is looking to delve into the field of electro-optics, which would include night and thermal vision. The goal will be to make these products affordable and capable of enhancing the shooter’s ability to engage targets, positively identify prey in multiple spectrums, and reduce shooter signature.
“All SWR products will address a particular hunting and shooting pain point that has been tolerated for too long,” noted SilencerCo CEO Joshua Waldron, “While our core focus will always be on making firearms quieter, we saw an opportunity to innovate with technology products by focusing on what normal hunters and shooters need and want to make their experience better.”
The first SWR product will be announced this month and will ship at some point this year. More SWR products will follow down the road.
Founded in West Valley, Utah in 2008, SilencerCo started with a belief in the fundamental premise that firearms don’t have to be loud and has now become the market leader in sound suppressors, muzzle devices and related products. By investing in innovation, customer service, organic manufacturing, advocacy, education and talent, SilencerCo is now focused on making firearms hearing-safe for all hunting and shooting applications, introducing products that have never been made before, and making the buying experience a better one.