For years, MOA was the more popular of the two in the US, but now 80-90% of competition shooters are using mRad and (finally) more hunters are using mRad than MOA with 55% of Leupold’s sales being mRad.
reticles
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Optics Buying Guide: Scope Reticles
Updated: March 31, 2024I’ll bet most of us tend to give only passing thought to reticle selection, but there’s a reason that there are somewhere over 96.2 billion reticle designs floating around out there. They’re designed for specific purposes.