Benelli USA http://www.benelliusa.com/ When we stopped at the Benelli SHOT Show booth, three guns caught our eye – the Benelli ETHOS shotgun, the Franchi 3 1/2” Intensity shotgun and the Uberti 1873 Lever-Action Competition rifle, a trio of exceptional guns from the Benelli family of companies. The heart of the ETHOS shotgun is Benelli’s Inertia Driven System. Proven in nearly half a century of use in the most demanding competition and field applications, this simple but extremely effective system provides the operator with a number of benefits. There are only three primary parts – the bolt body, inertia spring, and rotating bolt head. Simplicity translates to reliability. It never needs adjusting and can handle a variety of loads from 3 ½” magnums to light field loads. The low mass of the moving parts makes for a fast cycle time, giving you quicker follow-up shots. And the locked bolt keeps powder residue in the barrel for a cleaner action. The AA-Grade walnut stock was not only gorgeous, it also housed a recoil reduction system. The ETHOS wore a light weight carbon fiber vent rib incorporating an interchangeable front sight so you can use the best color for the day’s hunt. Red, green and yellow fiber-optics are included. Take a look at this fast-loading, fast-shooting and beautiful-to-behold example of the gun maker’s art. The Franchi Intensity is built for the serious waterfowl hunter. With a lightweight aluminum alloy receiver and slim polymer stock, the Intensity tips the scales at a featherweight 7.2 pounds. A system of recoil reducing components, and either a 26” or 28” barrel, helps you really reach out for those fast flying birds. The Uberti 1873 Lever-Action Competition Rifle is race-ready right out of the box. An action job on the trigger and a shortened stroke make for more accurate rapid fire. Depending on what flavor your favorite coolaid is, you can get it in either .357 Mag or .45 Long Colt. A five-year warranty completes the package. MSRP for this competition-ready lever-action is $1,499.