Bloomberg’s $10M Super Bowl Ad Focuses on Top Priority: Gun Control

As you may have heard, Michael Bloomberg is running for president.

In an effort to gain more traction nationally, the billionaire businessman is running a 60-second Super Bowl ad that focuses on one of his top priorities, if not the top priority of his 2020 bid for the White House: gun control. 

The ad tells the story of Calandrian Simpson Kemp, whose son was killed in Houston in 2013.  

“Lives are being lost every day. It is a national crisis,” says Kemp in the TV spot that cost Bloomberg around $10 million to air during the game. “I heard Mike Bloomberg speak. He’s been in this fight for so long. He heard mothers crying, so he started fighting.”

“When I heard Mike was stepping into the ring, I thought, ‘Now we have a dog in the fight,’” Kemp continues. “I know Mike is not afraid of the gun lobby. They’re scared of him, and they should be.”

Calandrian’s son, George Kemp Jr., was a football player who was hoping to go pro until his life was cut short.

According to The Houston Chronicle, George drove to a subdivision in Richmond on Sept. 26 around 11:00 p.m. to confront a man named Brandon Lacour, 17, over a personal matter.  Upon arriving, George called Lacour on his cellphone and challenged him to a fight.  

Lacour apparently accepted the challenge but did not do so alone.  He approached George with several other persons, one of whom was armed.  Instead of fist-fighting George, Lacour ordered one of his buddies to shoot the football player.  

The individual opened fire, per eyewitnesses, and George was fatally wounded.  

“Mike’s fighting for every child. Because you have a right to live. No one has a right to take your hopes and dreams,” Kemp concludes. 

SEE ALSO: David Hogg Tweets Bizarre Claim That ‘Indigenous LGBTQ Women’ Started Gun-Control Movement in 1800’s

Given the nature of the incident, it’s not immediately clear how Bloomberg’s gun-control agenda would have prevented the slaying of George Kemp Jr. Yet, the former New York City mayor contends that infringing on the 2A rights of law-abiding citizens will save lives.   

“I chose to devote the entire sixty-second ad to gun safety because it matters to communities across the country and it will be a top priority for me as president,” Bloomberg said in a statement.

“Calandrian’s story is a powerful reminder of the urgency of this issue and the failure of Washington to address it,” he continued. “People will be rooting for different teams in the Super Bowl, but virtually all Americans — including people in both parties and a majority of gun owners — support universal background checks and other common sense gun laws.”

Bloomberg is currently polling at 7.8 percent nationally, behind Biden (28.1), Bernie (23.8) and Warren (14.8), according to RealClearPolitics.com.  Time will tell if this ad has any resonance with voters.  

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About the author: S.H. Blannelberry is the News Editor of GunsAmerica.

{ 39 comments… add one }
  • SeppW February 6, 2020, 2:27 am

    Always the firearm, never about the person committing a violent crime with it.

  • Paul February 4, 2020, 2:10 pm

    Maam’ I’m sorry for your loss, but to put the rest of America in any life or death situation with no defense is very narrow minded and selfish indeed.

  • David Lee February 3, 2020, 6:01 pm

    With all due respect to your son’s death, what law that is currently not on the books would have saved your child’s life. What loophole was used regarding the tragic death of your child?

  • Retrocon February 3, 2020, 9:31 am

    Bloomberg has a sizable contingent of bodyguards 24×7. ARMED bodyguards.

    He and his elitist ilk are simply more important than us. We should just accept that, and shut up like good serfs.

  • Huntingherb February 2, 2020, 9:37 am

    Bloombitch ruined Virginia with his checkbook, and the northwest. If you don’t vote, that’s what happens. Make sure you VOTE, it is the only qway to stop him or others with the same agenda!

  • Archie Van Wey February 1, 2020, 9:37 pm

    Why don’t they enforce the 1000 laws ALREADY on the books??
    We NEED MORE NEW LAWS!!!

    HAR de HAR !!

  • Victor Gore Chamoun January 31, 2020, 6:25 pm

    This will not be a 60 second commercial. It costs 50 million for a 30 second spot.
    Somebody is lying and I think we all know who it is!

  • George Barnhouse January 31, 2020, 4:32 pm

    Bloomberg doesn’t have a chance at all no matter how much money he spends because a lot of DEMOCRATS
    own FIREARMS also and that is BLOOMBERG’S Main PUSH against the 2nd Amendment !!! HE is dead in the
    WATER !!!

  • TL January 31, 2020, 4:03 pm

    I find it interesting how a rich Democrat liberals advocate ever restrictive incremental gun control, late term life ending of innocents by the millions accuse Republicans and our President of being, having or supporting Nazi-like policies. It is they who support the same Nazi behavior. I believe that is called hypocrisy.

  • GAMtns January 31, 2020, 1:42 pm

    I hope the public isn’t as stupid as this
    Commercial is to be duped by it. The kids was stupid forgoing our to fight in the first place. Parental guidance? Where was it? Then equating the 17 year old punk with law biding citizens? If the public can not differentiate from this, they must be a grad of a Public school system that forgot to teach them how to think.

  • John January 31, 2020, 1:23 pm

    Bloomberg is the devil.

  • Streak January 31, 2020, 12:19 pm

    I am sick of the LOSER Bloombuger Bullshit Commie commercials, they all Suck like him.

  • Frank Varela January 31, 2020, 11:54 am

    “Mike’s fighting for every child. Because you have a right to live. No one has a right to take your hopes and dreams,”….what hypocrisy…and the hundres or thousands of unborn children who are aborted daily?, they can´t defense themselves, they don’t vote, and never will, so those children are not interested to “Mike”

    • Victor Gore Chamoun January 31, 2020, 6:23 pm

      Thank you for slapping this degenerate in the face!

  • Brent January 31, 2020, 10:48 am

    I won’t be watching the tv or the Super Bowl if The super bowl is allowing Bloomberg to advertise. THE SUPER BOWL should not allow any political advertising. NONE. WHAT A BUNCH OF IGNORANT PEOPLE IF THEY THINK THE BAD GUYS ARENT GOING TO HAVE GUNS

    • Gary February 3, 2020, 8:45 am

      I can’t believe this shit…. they think if they put a bunch of gun control laws it will the stop
      crazies. You can’t touch your kids to straighten them out. But gun laws against us will stop the fools. When are people going to wake up

  • Al Hodge January 31, 2020, 10:29 am

    ” To stop drunk drivers from killing sober drivers, just prevent sober drivers from driving” that’s how gun control works…..right?

    • Singleshotcajun February 1, 2020, 9:01 am

      Well, “they” want to outlaw personal internal Combustion transportation while traveling in their private jets.

  • Jordan sutich January 31, 2020, 10:27 am

    Its amazing that we have people going hungry everywhere but these antigun people always have $ to throw at stripping rights away from people that have defended them. Sickening!!!!!!!!

  • Chuck conrad January 31, 2020, 10:24 am

    Funny that the NFL would not allow a gun manufacturer to advertise during the Superbowl but are taking Bloombergs money and his anti constitution ad. After the kneeling b.s. and this— why would I watch any NFL games or Superbowl ever again?

  • pOONGEE January 31, 2020, 9:56 am

    Why don’t they call it what it is? DRUG related violence!

  • No1hunter January 31, 2020, 9:48 am

    I’m sure she was very well compensated by Bafoonburger! Obviously, his mom is at fault for not raising him correctly. The blood is on her hands, not the law bidding gun owner. Besides, if it wasn’t a gun, it would have been a hammer or knife. Either way, he got what he was looking for except he came out on the short end of the deal!!

  • deebee January 31, 2020, 9:35 am

    Every penny spent is tax deductible. It’s win/win. And Bloomberg has a lot of pennies. No more Michael Bloomberg…Now he’s aligning himself with commoners…He has become “Mike”- A friend of The People. It’s the rich against the rich in the next race. Who will be the better chess player? I used to live in a pro-gun region – the Pacific Northwest. No longer. Mike was here with his checkbook. Hide your best slingshot ammunition.

  • Stan d. Upnow January 31, 2020, 9:22 am

    As soon as you hear the words “gun safety,” or “common-sense gun control,” you should dismiss what surrounds it as anti-gun propaganda.

  • Robert J. Lucas January 31, 2020, 8:56 am

    Anti-constitutionalist’s sense of morality is situational, based on incident and emotion, instead of rooted in God’s word and law.
    Anti-constitutionalist’s stand for nothing. The situation determines their support for an issue and their emotions rule, not reason and rationality.
    Moreover, they recognize the contradiction, but still cling to their situational justice. Situational justice is the tool of dictators, tyrants, despots, and unjust, unrighteous monarchs. It has no place in a free constitutional republic. In which the United States of America is……………….

  • Bob January 31, 2020, 7:18 am

    Sounds to me like George if he was unhappy about the drugs he bought from lacour, he should have found himself a drug dealer he could trust, not trying to pick a fight with one who outman’s, and obviously outguns him…

    Let that be a lesson to us all, if you’re unhappy with your current dealer, find a new dealer or tell your local police department you’re unsatisfied with the drugs you purchased…

  • Mark R Beall January 31, 2020, 7:06 am

    Sure Mike Bloomberg wants to take away the rights of American Citizens to keep and bear arms, yet he is the one who travels around with a heavily contingent of heavily armed guards. Far to much do as I say, not as I do.

  • shrugger January 31, 2020, 6:54 am

    Can you imagine how much good Bloomberg could actually do if he stopped throwing his money away on this crap. What is it now, near to $200 million so far?
    How many of California’s 40k homeless could that have helped?

  • Tony D January 31, 2020, 6:35 am

    Bloomberg is a power freak I’m ashamed of being Jewish because of that man he should know what the Nazis did to our people because they were not armed is that what he wants to do as well to us Americans and anybody who doesn’t agree with him or his stupid policies how to handle the government and his play toy David Hoggs which who is a joke himself Wake up America we got rid of the British rule let’s not have the Bloomberg ruler

  • Willy January 31, 2020, 6:17 am

    Okay, so what about abusive parents? What about lives that are lost in automobile accidents? Those are but two examples of situations that lives can be lost. Where’s the dog in those fights? Bloomberg is just a self-serving, arrogant ass, That ad is aimed at the emotions of really ignorant people.

    • Matt Conrad January 31, 2020, 8:55 am

      This. BLOOMBERG is a joke , there is so much good that could be done with the millions that these jerkoffs spend on their gun policies. If these kids are getting guns they are doing it illegally and no gun control will ever stop it. These are parent problems kid killing kids def. A parent problem. My kids are educated on guns every gun I own my children know how to use and respect them. They will not touch them unless it’s with my permission or else in the defense of their family. Wake up America, get educated!

  • Roy January 31, 2020, 5:55 am

    I’m sorry his situation ended the way it did. He went looking for trouble and found it. Apparently he was not as upstanding as his family and Bloomberg want us to believe or he would have stayed home. Maybe he would be playing football today.
    If his parents cared as much as they put on they would have prevented him from leaving home so late in the night to confront someone. GUNS ARE NOT TO BLAME!

  • Robert Frasconi January 31, 2020, 5:24 am

    Comments for the Bloomberg campaign ad cited and linked in the above article have been turned off on YouTube.

    Not only does Neo-Bolshevik Michael Bloomberg hate the 2A, but he also hates the 1A.

  • Robert Frasconi January 31, 2020, 5:16 am

    Description of the perp from the Houston Chronicle link:

    “Detectives are seeking the public’s help in locating the suspect who fired the gun. He is described as a black male, 17 to 19 years old. He is approximately 5-feet, 7-inches tall, and weighs about 150 pounds and has dark skin. He was last seen wearing a red bandana around his neck, and had on a dark blue or black shirt with baggy blue pants.”

    (End excerpt.)

    Nowhere in the description of the perp do I see Gun Lobby (NRA/GOA-affiliated member), white (white nationalist/”supremacist”), or law abiding (God’s Law: Thou shalt not kill. Do unto others . . . Man’s law: Murder prohibition statutes).

    Funny that, eh?

    Where was this mother and George Kemp, Sr. On the night their son decided to go pick a late-night fight? Don’t they bear any responsibility for their son’s upbringing, guidance, and fatal decision?

    That this mother would use her slain son’s murder to attempt to destroy the inherent rights of others to defend themselves against a criminal element similar to that which took her son’s life is the height of despicableness.

    • Chuck January 31, 2020, 6:52 am

      Just as I suspected, Black on Black Crime attributed to the 13/90!

  • joe myers January 31, 2020, 4:08 am

    Gun control will have no effect on illegal firearms that the dirtbags use.

    • Stan d. Upnow January 31, 2020, 9:36 am

      The Progressive-Socialists promoting their draconian anti-gun agenda know that. It’s all about cleverly packaging an emotional issue to enlist the ignorant masses to put them in power, so that they can “protect” the innocent potential victims.
      It’s kinda like a security products company playing on peoples’ fears of home invasion or burglary. If they will just buy our system, they will forever be safe & secure. The company’s monitors will alert the police to a break-in at your house…… as soon as they get back from their lunch break. Yeah.

  • catawampus January 30, 2020, 12:41 pm

    So, its always sad and tragic when a person looses their life so pointlessly whatever the circumstances. He went looking for a fight, found one and it turned out badly for him, So, why would my law abiding already heavily regulated, infringed rights be the issue? What happened to the person that did the actual crime?

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