A few weeks ago I wrote an article titled, “Help the NRA Create the Ultimate Clinton Attack Ad,” and solicited your ideas to help the nation’s gun lobby create an effective ad that would really speak to voters on the fence about which candidate to get behind come November.
Well, I’m not sure if the NRA even saw that article or used our suggestions, but they did produce a new ad, one that I believe is more effective than the last one (see new ad above). Is the ad a new idea or a novel approach to show how Clinton is an existential threat to our 2A rights? No. I feel as though I’ve seen the same type of ad before, I just can place exactly where. But despite its unoriginality, I think it’ll be effective.
The ad, a 30-second TV spot known as “Nightstand,” shows a woman sleeping alone in her bedroom when she hears glass shatter, the ominous sound of an intruder breaking into her home. The voiceover says that the average police response time is 11 minutes. But that’s too late. She has a firearm by her bedside, but if Hillary’s elected she can via Supreme Court appointees take away that woman’s right to self-defense.
The voiceover ends with, “Don’t let Hillary leave you protected with nothing but a phone.”
Simple. To the point. Effective. As I wrote earlier this week, Hillary does want to destroy the Second Amendment. The ad underscores that message. She’s openly criticized the landmark 2008 Heller decision, which affirmed one’s individual right to keep and bear arms and struck down the D.C. ban on handguns. She’s indicated that an Australian-style mandatory buyback should be something the U.S. should consider. She’s supported repealing a law protecting gun manufacturers from frivolous lawsuits, which if repealed, could potentially bankrupt the entire firearms industry. In a nutshell, Clinton’s given support to almost every anti-gun policy measure and ploy out there. She is a gun-grabber through and through.
Spending $5 million on this particular ad buy, the NRA’s fourth and largest ad buy of the 2016 presidential cycle, the spot will appear on national cable as well as regional broadcast in the battleground states of Pennsylvania, North Carolina, Nevada, Ohio and Virginia.
“The stakes in this election could not be higher. The American people cannot afford to elect a president who doesn’t support their Second Amendment freedoms,” said Chris W. Cox, chairman, NRA-PVF. “Hillary Clinton is an elitist, out-of-touch hypocrite who believes in one set of rules for her, and a different set of rules for the rest of us. This ad underscores that fact. Law-abiding Americans should not have a president who would leave them defenseless.”
“If ever there were a time to do everything possible to protect the Second Amendment, this is it. If elected, Hillary Clinton would work to eliminate our constitutional freedoms, ” Cox added.
What are your thoughts on this latest ad? Do you believe its effective? What other 30-second ad ideas would you like to see the NRA embrace?