Dick’s Sporting Goods is removing guns and hunting-related products from 440 stores, the retailer announced this week.
The move comes after the company pulled guns and hunting merch off shelves in 125 stores last year in response to dwindling sales in those categories.
Dick’s took a hit after CEO Ed Stack switched up company policy on gun sales in the wake of the 2018 mass killing in Parkland, Florida.
Specifically, Stack ordered stores to stop selling guns to adults under the age of 21 and discontinued the sale of AR-style rifles as well as magazines with a capacity of more than 10 rounds in affiliate Field & Stream locations.
Stack destroyed the existing inventory of modern sporting rifles worth around $5 million as opposed to shipping them back to manufacturers or selling them at a discount to consumers.
“I said, ‘You know what? If we really think these things should be off the street, we need to destroy them,’” said Stack in a 2019 interview with CBS News.
On the heels of that stunt, Stack embraced a public role as a business leader for gun control, calling on Congress to enact “common-sense” gun laws. He even went so far as to hire lobbyists to push for tougher 2A restrictions at the federal level.
As a result, several firearms manufacturers — Mossberg, Springfield — stopped doing business with Dick’s altogether.
“As we enter 2020, we remain enthusiastic about our business and have been pleased with our start to the year,” said Stack in a press release this week.
“We are excited to continue to focus on and enhance our 2019 strategies, which include optimizing our inventory and floor space, delivering differentiated merchandising and driving athlete engagement across all channels,” he continued. “Our outlook balances this enthusiasm with a degree of caution over the coronavirus and how it may impact our business.”
Dick’s had a better than expected fourth quarter which helped the stock price jump 12.2 percent on Tuesday. But consolidated net income for fourth quarter 2020 ending on Feb. 1, 2020, was $69.8 million, down from $102.6 million in fourth quarter 2019.