The Everytown for Gun Safety Victory Fund is spending $6 million on a Florida ad buy that features three new videos attacking president Donald Trump.
The gun-control organization, funded largely by failed 2020 presidential candidate Michael Bloomberg, will air the ads on the Tampa and Orlando television markets as well as on digital platforms across the state.
“President Trump’s utter failure to address gun violence and COVID-19, which are two of the most urgent public health emergencies facing our nation, has been felt especially hard in Florida,” said John Feinblatt, head of Everytown Victory Fund, in a statement obtained by GunsAmerica.
“In the run-up to Election Day, Everytown is going all out to remind voters that President Trump has consistently put the interests of the gun lobby ahead of the safety of the American people,” he continued.
Everytown is joined in this anti-Trump endeavor by the progressive political action committee Priorities USA.
“We are proud to partner with Everytown to make the case for Joe Biden to Floridians by connecting his record of strong leadership with the issues that voters care most about,” said Chairman of Priorities USA Guy Cecil.
“While Donald Trump has been endangering the well-being of the American people since day one of his presidency, organizations like Everytown have spent years fighting for our safety,” Cecil added. “Florida voters want a president who will stand with them, not with lobbyists and corporations.”
In total, Everytown plans on dropping $60 million on the 2020 elections, twice the amount it spent during 2016. Not all the money will be used in an effort to unseat president Trump. The group is also carefully targeting vulnerable lawmakers in the U.S. House and Senate, as GunsAmerica previously reported.
It’s hard to put too much stock in poll numbers, especially after Trump’s historic trouncing of Hillary Clinton four years ago, but for those that still do Biden leads in the national polls by 7.4%, according to the latest numbers.
Did you watch the ads? What did you think of them? Effective?