Success in business is sometimes about recognizing precisely who or what you are. Getting caught up trying to be someone or something else can really set you back. Hi-Point Firearms not only knows who they are, they embrace who they are. This was evident in a recent press release in which the company touted their strengths while not worrying about their perceived weaknesses (many consumers view their guns as ugly).
“There are a few folks left in the country who cannot or will NOT spend $600.00-$1,500.00 for a handgun or $895.00-$1,600.00 for a carbine,” said Hi-Point. “And, if one were to desire a matching combo from the same company–that can really get painful if even available. Hi-Point makes this all possible!”
Hi-Point goes on to say that one can buy a pistol in .45 ACP and a carbine in the same caliber for $189 and $349, respectively. Note, that’s MSRP pricing!
“The result is a great robust, accurate, hard hitting, cost effective magazine compatible combination gun set at a FULL RETAIL of only $538 that is warranted for life to the gun (not just the original buyer),” said Hi-Point.
That’s quite a value proposition.
“Affordable Hi-Point firearms are intentionally not cute little pretty guns,” they continued. “Hi-Points can be tossed in a tackle box or in a pickup floor without the owner breaking into tears. And who cares about holster wear–this is America’s working man’s gun (ladies too of course).”
I like that. Hi-Points aren’t safequeens. They’re beaters. They were born to be used. Nice to see Hi-Point boldly standing in their truth. Wish more manufacturers would follow suit.