NRA Partners with Cordova Coolers in Wake of YETI Controversy

Cordova coolers are made in the USA! (Photo: Cordova/Facebook)

The National Rifle Association announced this week a licensing partnership with Cordova, a maker of high-performance coolers.

“This is an exciting new partnership for us,” said NRA Executive Director for Advancement Tyler Schropp in a press release.

“Cordova is a company that has an unrelenting commitment to the Second Amendment and respect for our freedoms,” continued Schropp. “They build a quality American-made product that stands up to the needs and the lifestyles of our members.”

Based in Idaho, all of Cordova’s coolers come with a lifetime warranty, a testament to their toughness and sound construction. Beyond making premium coolers, Cordova is — as mentioned — an unabashed supporter of the right to keep and bear arms. The “2A Is In Our DNA,” states one of Cordova’s slogans.

The NRA’s decision to work with Cordova comes in the wake the YETI controversy. One will recall that in April of this year, YETI cooler “Suddenly, without prior notice… declined to do business with the NRA Foundation,” according to former NRA president and current lobbyist Marion Hammer.

Hammer said that YETI refused to explain “why” they terminated the relationship, leaving many to speculate that YETI was caving to the post-Parkland anti-gun hysteria.

In its own statement released three days later, YETI challenged the NRA narrative, claiming that it offered the gun lobby a new deal, “an alternative customization program.” Further, the Austin-based company claimed to be “unwavering in our belief in and commitment to the Constitution of the United States and its Second Amendment.”

SEE ALSO: Tom Selleck Quietly Resigns from NRA Board of Directors

NRA punched back saying that YETI was doing “damage control” following immense backlash, while also pointing out that YETI failed to make good on existing orders.

“Not only would they not take our orders for more coolers, they forced us to cancel orders already in the system that they said they would not fill,” said NRA.

YETI was slammed with hate. Pro-gun folks even went so far as to shoot up and blow up their YETI coolers on camera in protest of the announcement.

Cordova won’t make the same mistake.

“We have always stood firmly for the Second Amendment and our collective rights to firearm ownership in defense of ourselves, our families and those in need, as well as our right to pursue recreational activities involving firearms,” Cordova owner Doug McMaster said.

“Being selected by the NRA to become the official licensed cooler and preferred vendor of this vital organization is a great honor to all of us at Cordova, and we look forward to helping advance the NRA’s mission to ensure those rights remain intact for future generations of patriotic Americans,” McMaster added.

To learn more about Cordova coolers and related product visit:

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About the author: S.H. Blannelberry is the News Editor of GunsAmerica.

{ 11 comments… add one }
  • The Bearded Pretender October 24, 2018, 11:52 pm

    Het Cordova, Can you send me some of your stickers so I can cover up “Yeti” on my coolers?

  • Andrew N October 21, 2018, 1:52 pm

    I haven’t bought one of those overpriced coolers yeti, (chuckle)
    Nor will I buy or use services of ANY company trying to dictate what Rights I can use. Short answer- ALL of them! I have paid off / turned in any Credit Cards from banks that refuse to loan money to firearm/ accessories manufacturers, with an explanation as to WHY they will get $0 from me from this point on. Screw them the only way they understand – monetarily.

    • James Carwile January 22, 2021, 8:31 am

      Why support the communist! We should ditch any and all who violate our constitution! Austin is a little San Francisco! We sold out an 80 year old farm to get away from the communist that have taken over! That’s what happens when you let foreigners move in! Californians, New Yorkers and the like fleeing their own stupidity

  • John L October 19, 2018, 11:49 pm

    Only own one Yeti product. A very overpriced tumbler I received as a gift. Yep, made in China. This company is a joke.

  • Buster October 19, 2018, 5:51 pm

    FYI, some items are made in China. I was interested in their stainless tumblers until I saw that.

  • Altoids October 19, 2018, 12:46 pm

    True, Magnum.

    Levi Strauss has been anti-gun for years, if not decades.

    I knew about the Yeti controversy from back in April, so when I went to purchase a super-cooler a few weeks back, I bought a Pelican. Haven’t heard anything untoward about them.

  • Todd October 19, 2018, 12:37 pm

    Good to hear and “Made in America” is always a plus. First thing I looked for after opening the link, in fact.


  • Area 52 October 19, 2018, 11:20 am

    That’s cool news.

  • Doug West October 19, 2018, 9:51 am

    Very glad I read this article today, was literally headed out the door to get a couple of Yeti ice packs for my lunchbox. Sorry Yeti, Cordova for the win!!!!

  • Diver Joe October 19, 2018, 4:30 am

    What do you expect from a company based in Austin, TX? Yeti might as well be based in Seattle or San Francisco for the luck they’re going to have supporting the 2A without a Leftist mob picketing out front and harassing their employees.

    • MagnumOpUS October 19, 2018, 8:07 am

      My very sentiments.

      Additionally, the cowardly damage control verbiage is typical.

      I’m also reminded that Levi-Strauss has also taken a clear anti-2A stance.

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