On the final day of SHOT Show 2020, three-gun competitor Ryan Muller joined Mark Oliva, NSSF’s Director of Public Affairs, to commend the versatility, reliability and durability of the modern sporting rifle (MSR), the most popular-selling centerfire rifle.
Muller described his growing interest in hunting predators, like coyotes, and shooting prairie dogs as the main reason why he purchased his first MSR. For him, it’s a perfect answer to introducing others to recreational shooting for ease of use, limited recoil and accuracy.
Oliva described his experiences with new users, and taking the mystery out of “the scary-looking rifle,” stating, “there may be some of that anxiety there for new users at first, but you just can’t wipe that smile off their face once they shoot.”
Muller added that increased popularity of the modern sporting rifle (currently nearly 18 million MSRs in circulation) has driven even more consumer demand and supplier innovation to yield even safer and easier-to-use models.
Both spoke of how the MSR is the preferred tool when growing a new generation of hunters and recreational shooters. Muller summed up his mentorship of younger shooters, saying “To me, it means more about passing along a heritage – taking the time, building confidence, learning the consequences of actions – all these things adults need to be teaching our younger generations.”
Those are all aspects of NSSF’s recruitment program, +ONESM to help grow participation in the hunting and shooting sports.