It isn’t often a new player makes it to the top of a heavily entrenched industry. How many new car brands have you seen in the last 20 years? If a new company does manage to not only survive but also thrive, they are worth paying attention to. They either have a superior product, a non-standard means of making the same product economically viable or tenacity. Freedom Munitions rose from a small garage company to a major contender in a very short amount of time. See the video below as GunsAmerica traveled behind the scenes and got an unfiltered and in-depth look at their production.
My first exposure to Freedom was a sponsor of USPSA and 3 Gun matches. To anyone new to these sports, you burn nearly a metric ton of ammunition simply in training, if you want to be any good. Freedom Munitions not only gave away a pile of bullets but set themselves apart as a fantastic choice for buying ammunition and reloading supplies. Starting with 9mm and 5.56, they rapidly expanded to include all major calibers. When ammo got scarce, Freedom was the first in the industry to institute a “brass credit program.” Shooters could mail in their once-fired brass and get store credit against new or remanufactured ammo. This helped encourage shooters to continue training as ammo prices started creeping up across the board in 2013. Freedom has now expanded their lines to offer big bore ammo, hunting bullets, and all manner of premium and plinking ammo. They have become a major contender in the ammunition market, and that is no small feat considering the older more established companies in the industry.
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The 4-1-1 on Remanufactured Ammo
Remanufactured ammunition has probably been the biggest source of headaches for Freedom Munitions, mostly due to a misunderstanding of what it is. It seems to also be the easiest path to break into ammunition if you look at any of the small emerging companies. New ammunition means all of the components have been manufactured and never used before. Remanufactured means the cartridge gets a new primer, projectile, powder and is housed in a used case. Most people imagine this is a dude on a Dillon 650 in his garage, but this is far from the case. Remanufactured requires a few more steps than new as a labor process. Shocking to many shooters, the casing is the most expensive part of making ammunition. The balance general means, market forces dependent, that remanufactured ammunition can be purchased for 2 to 5 cents less per round than its new counterparts.
The labor of creating remanufactured goes something like this. First, a bulk supply of the desired caliber has to be purchased. Then it is sorted because strange things slip into large batches of cases. After the first sorting, it is sorted again to remove steel cases, odd looking cases and damaged cases. Then it has to be washed, dried and tumbled so it looks good as new. Once that process is complete, then and only then can you start the loading process. Freedom runs remanufactured and new brass through the exact same huge machines. They also employ the same quality control measures. Far from a garage set up, this is an industrial process. Freedom cranks out mountains of ammunition every day.
Responding to a changing world, Freedom has also moved heavily into vertical integration. That is a $5 word that means they are bringing major parts of the supply chain in house. I worked for a smaller ammo company in 2013 and 2014, so I am familiar with the problems. The biggest problem for making bullets after Sandy Hook was being able to find all the components. One company might have a stack of primers and no cases, while another might have cases but no primers. Given the shortage in the market, no one wanted to give up the parts they had. We went so far as to look to Eastern Europe for untapped sources of gun powder at that time. Freedom survived this catastrophe that put many small manufacturers under and continues to moving forward to ensure it never happens to them. They are currently making their own brass, which is a huge move in this industry. Coupled with the fact that they have made projectiles in house from the beginning, and purchase so many primers as to be front of the line in any market, Freedom Munitions is positioned to be a survivor. This is great for the consumer as well. It helps keep prices down, and ensure that if you like Freedom ammo, it will be there for purchase in the event of more market volatility.
For information and to purchase ammo from Freedom Munitions, click Freedommunitions.com.