Founder of Sure-Shot Game Calls, James ‘Cowboy’ Fernandez Passes Away

James “Cowboy” Fernandez, the co-founder of Sure-Shot Game Calls.  May he RIP.  (Photo: Sure-Shot)

Sad news to report, James “Cowboy” Fernandez, the co-founder of Sure-Shot Game Calls, passed away last week at the age of 86 in Beaumont, Texas.

Cowboy worked with George Yentzen to design and patent the first double reed duck call in 1950 and the triple reed in 1968. Cowboy was the first Texan and first double reed contestant to win the World’s Duck Calling Championship in Stuttgart, Arkansas in 1959 using the double reed Yentzen Caller. And others followed, winning World Championships with this Yentzen Caller as well. He was well known for his calling prowess and won numerous regional and international competitions. Fernandez was inducted into the Legends of the Outdoors Hall of Fame in 2014.

“There was only room in this world for one Cowboy Fernandez,” explained Charlie Holder, current owner of Sure-Shot Game Calls in a press release. “He will be sorely missed. We greatly appreciate all of the support, messages, and well wishes from the friends and fans of Sure-Shot.”

For more information about Sure-Shot’s complete line of game calls, visit

About Sure-Shot Game Calls:

The 60+year old company was founded by James “Cowboy” Fernandez and George Yentzen in Nederland, Texas in the early 1940s. After many prototypes, their first product, the 1950 Yentzen Caller, became the very first patented double-reed duck call introduced to the marketplace. In 1959, Cowboy Fernandez entered several duck calling competitions and both he and the Yentzen Caller became world class champions. Charlie Holder purchased the company in 2011. Today, Sure-Shot offers over two dozen game calls for waterfowl, predator, deer and turkey.

James “Cowboy” Fernandez, 1959 World Champion Duck Caller. (Photo: Sure-Shot)

About the author: S.H. Blannelberry is the News Editor of GunsAmerica.

{ 1 comment… add one }
  • Will S August 24, 2018, 11:51 am

    RIP to a true legend and one of the pioneers of the industry

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