ROSE by SIG SAUER Celebrates First Birthday Celebration for Month of February

Current Events News Wire This Week
SIG Sauer celebrates the anniversary of the Rose.
“I am so thankful to be a part of this ROSE community and excited for what’s in store for 2024. Happy birthday to all of us,” said Miculek. (Photo: SIG Sauer)

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NEWINGTON, N.H., (January 30, 2024) – ROSE by SIG SAUER will host its first birthday celebration throughout the month of February highlighting the achievements of the program and honoring the women of the ROSE community.  This month-long Birthday Celebration will kick-off at the SIG Experience Center at SIG SAUER Academy on Thursday, February 1, 2024. 

“It’s truly unbelievable that it has been a year since we introduced the ROSE program to the world and the first pistols were delivered.  In our first year, ROSE has been a catalyst to support, encourage and inspire women to begin their firearms journey, and today the ROSE community is nearly 14,000 women strong,” began Lena Miculek, Team SIG Professional Shooter.  “While the achievements are glorious, it’s what’s on the horizon for ROSE in 2024 that is the most exciting.  Just in February, to celebrate our birthday, we have accessory product releases planned, the full 2024 seminar schedule to roll-out, other ROSE events, and a Valentine’s Day webstore event that you won’t want to miss.”

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On Thursday, February 1, 2024, to kick-off the ROSE by SIG SAUER Birthday Celebration, Lena Miculek will host a birthday party event at the SIG Experience Center at SIG SAUER Academy in Epping, New Hampshire.  Festivities begin at 4:30pm and includes a meet & greet, ROSE mini-series, in-store specials, a Lena-led seminar on red dot optics, all culminating in a birthday celebration for everyone to enjoy.  To sign up or learn more about the ROSE Birthday event at the SIG Experience Center visit

“I am so thankful to be a part of this ROSE community and excited for what’s in store for 2024.  Happy birthday to all of us,” concluded Miculek.

Become a member of the ROSE Community on Facebook for an exclusive birthday celebration promotion, get updates about the ROSE program, and be the first to know about product launches. 

About SIG SAUER, Inc.

SIG SAUER, Inc. is a leading provider and manufacturer of firearms, electro-optics, ammunition, airguns, suppressors, remote controlled weapons stations, and training.  For over 250 years SIG SAUER, Inc. has evolved, and thrived, by blending American ingenuity, German engineering, and Swiss precision.  Today, SIG SAUER is synonymous with industry-leading quality and innovation which has made it the brand of choice amongst the U.S. Military, the global defense community, law enforcement, competitive shooters, hunters, and responsible citizens.  Additionally, SIG SAUER is the premier provider of elite firearms instruction and tactical training at the SIG SAUER Academy.  Headquartered in Newington, New Hampshire, SIG SAUER has over 3,400 employees across sixteen U.S. locations in three states, and four additional global facilities.  SIG SAUER is certified a Great Place to Work™. For more information about the company and product line visit:

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