Beretta brings by their much anticipated A400 Xplor. eXpect the uneXpected. 2:42 Beretta's complete redesign of their semi-auto. The A400 Xplor is a technical beauty - 36% faster than any other competitor, 70% recoil reduction...

Beretta Booth Video 7:08 25th Anniversary of the M9 pistol, Px4 Compact intermediate size pistol, U22 Neos carbine kit, TX4 Storm Shotgun

New for Xbox 360! Choose your weapon. Choose the hunt. Collect your trophies. 6:54 Upcoming for the Xbox 360 is the Field and Stream Total Outdoorsman Challenge - it's as close to the field as you can get without being there.

Download the new Winchester Ammunition Ballistics Calculator App! 2:31 Take the guess out of shooting conditions and improve your accuracy with the Winchester Ballistics Calculator. Now available as an App, you can take ...

Redding Reloading 2:18 Put away your lube! Redding has the prescription for your swollen brass. Check out their upgraded carbide GRx.

Aimpoint - Hidden in Plain Sight 2:12 Aimipoint sets its sights on the hunting market with their new H34 - combat technology with a traditional look

Hornady fires off a new propellant tech for their new Superformance line! 2:45 The GMX, SST and the new Superformance are now available in a hunting load. New tech has these achieving higher velocities with lower propellant char...

Just WOW! - Look who,...I mean what EAA brought by the booth. 0:52 Check out the EAA EZ Carry Porta Pistol - available in 9MM and .45. All at an affordable price.

MPA's updated MAC design brings back its legendary reliability and consistency 4:06 Brand new MPA22 long rifle pistol. It's based on the original MAC design but is now semi-auto with a closed-bolt design. 30 round mag. Barrel extens...

Zeiss applies their premium optic technology to a new red dot sight 7:06 The Zeiss Victory series now features premium FL glass with virtually perfect color correction and resolution. Also check out their new red dot sight...

Light up the night with Sitemark's latest Triple Duty night vision products 3:51 Sight Mark integrates the best of military, law enforcement, and hunting technologies into one product. Check out their new DVS-14T night vision mono...

Sight Mark stops by to update us on their latest products 5:20 Sight Mark brings by their new holographic sight, the base-adjustable red laser designator, Triple Duty line of riflescopes, a green laser bore-sight ...

Check out Trijicon's tritium/fiber optic combo optics! 2:18 The new RMR tritium/fiber optic combo sight with a low profile for your pistol. No gunsmithing necessary - slides right on like a standard rear sight...

Amacker Climbing Carrier 0:43 Chris Smith tells us about the Amacker Climbing Carrier which converts into a game cart in seconds

Does your wife have you on a budget? 2:41 Austrian Sporting arms has come out with a set of .22 pistols and a tactical rifle that are perfect for training and keeping your costs down.

Blaser's new interchangeable R8 3:17 Switch from big game in the morning to plains game in the afternoon with just a few twists of a wrench. The R8 comes in everything from a .222 to a ....

The ONLY AR-15 8-Sided Forend 4:51 ATI came by to show us how you can personalize your AR with their 8-sided forend - the ONLY one in the market. They also brought over a fully adjusta...

Can the new EL-42 really be that much better? 3:23 Yes, yes it is. Swarovski has completely redesigned the EL binoculars from the ground up - HD glass, a field flattener lens for greatly improved edge ...

An old name in Russian ammunition makes its US debut 2:41 This ammunition factory goes back to the days of Alexander the First in Russia. Focusing on military calibers for both pistols and rifles, Bear Ammo ...

Browning's new and improved Citori 1:13 The 12ga and 20ga upgraded Citoris have Vector Pro System to help improve your pattern and accuracy in addition to taming the recoil.

Check out Bushnell's slimmed-down riflescope 2:18 Packed full of value, the improved Trophy line of riflescopes comes with Butler Creek flip-open caps out of the box and fully multi-coated lenses. It&...

New for 2010 - The Chiappa 1886 Replica and the Rhino 4:25 New for 2010 from Chiappa - the 1886 replica. A premium edition in conjunction with Doug Turnbull is also available. The Rhino - Chiappa reinvents the...

Colt brings by their new SCW, and a civilian concealed carry gun - the Defender 2:17 The new SCW is perfect for our service men and women - featuring a folding front site, one piece upper receiver, monolithic rail, Colt Grip Laser and ...

Never second-guess the stopping power of Extreme Shock Ammo! 5:17 Extreme Shock has designed their entire product line to expend all energy within your target - no pass-thru, no ricochet, no liabilities. US owned, U...

Glock Gen4 Model 17 3:25 New grip texture, interchangeable backstrap, larger, reversible magazine release.

Tired of those bulky lasers for your "concealed" carry pistol? 6:42 Insight has had a great year and we are one of the first to bring you the news! They joined forces with Smith & Wesson to develop the new Bodyguard l...

Check out the Phoenix from the all-American Ithaca Gun Co. 2:33 The new American-made Phoenix o/u - based on the Ithaca 1920's knickerbocker platform, interchangeable ribs, completely machined barrel.

Attention Massachusetts! Kahr has the pistol solution for you! 3:29 The new PM9193 pistol is specifically designed for our friends in the state of Mass. complete with a loaded chamber indicator, the state-required warn...

With 30 rounds, the PMR 30 .22 is a great home defense option for those who are sensitive to recoil. 1:31 The new PMR 30 is an extremely light weight .22mag. Don't let it's small caliber fool you - with a 30-round standard magazine, you'll have more t...

Legacy Sports International 3:51 New home defense shotguns from Legacy Sports International

McMillan - Shoot to win 2:04 McMillan's .50BMG, engineered to be 3lbs lighter than their popular TAC 50, is fully adjustable to fit like a glove.

Missing: The MG Arms Dragon Fly Revolver and the Coyote Varmint AR-15. Last seen with the Reno TSA! 1:54 Carol O'Day with MG Arms stopped by the booth to show us their newest additions to the family. Check out the new Dragon Fly single-action revolve...

Nikon targets the AR market 1:38 The new M-223 is built specifically for your AR, complete with a special mounting unit. It features a rapid action turret and a bullet drop compensat...

Tired of carrying your rifle or shotgun in your hands all day? 1:12 Check out the Redishooter fully-adjustable long gun holster.

The Rebirth of an American Legend 2:23 Leupold & Stevens brings back the entire Redfield product line. Check out the new Redfield Revolution riflescope line - an American-made scope de...

Ruger is revolutionizing the handgun market with 4 new awesome products! 3:31 Ruger introduces their two new .327mag revolvers - the GP100 7 shot revolver and the Blackhawk 8 shot revolver, an affordable training option for the ...

Don't worry about shopping for a bulky, aftermarket laser system for the new Bodyguard series! 5:20 The new Smith & Wesson Bodyguard line of pistols and revolvers come with a fully integrated INSIGHT multi-mode laser aiming device.

TC Arms has coyotes in their sight! Check out the new Venture Predator. 1:32 TC Arms has upgraded their Venture. Check out the new Venture Predator with an MOA guarantee, a melonite coated bolt, fluted barrel, a weather shield ...

Viridian answers your need for a compact laser/light! 1:40 The new C5L compact green laser/light - specifically designed for your concealed carry.

Warren Tactical Sights 2:39 New sights to help you acquire your targets quicker and more accurately