Beretta Px4 Storm 9:21 Beretta Px4 Storm

Beretta stops by with their popular A391 Xtrema2 and the new SV10 Perennia 3:03 With their patented Kick-Off recoil reduction system and a few new features , Beretta puts the SV10 Perennia at the front of the pack!

Springfield Armory Golden Bullseye Award Ceremony 1:45 Springfield Armory accepts the Golden Bullseye award from the NRA for Pistol of the Year for it's XD(m) pistol.

Sabre Defence - Production. Precision. Perfection. 6:51 Sabre Defence is bringing their military know-how to the consumer market. Check out these new tactical rifles.

Aimpoint Awards 1:45 Aimpoint spokeswoman tells us all about the Optics of the Year

Springfield Armory 1:45 NRA Handgun of the year! Springfield receives its 5th Golden Bullseye award for their new XD(M)

American Huntress 2:49 MG Arms and American Huntress: Sharing the passion of the American hunting tradition

The Bison Bull 2:39 The ultimate single action six gun!

Total Tactical Scopes 2:08 DKG demonstrates new Red/Green Mil-Dot reticle and zero tolerance ring locks.

Doublestar Unveils New 1911 2:47 Accuracy, Reliability, and American Pride

Irlene Mandrell Celebrity Shoot 1:50 Benefiting 'Wish Upon a Star' and 'The Boy Scouts of America'

Blaser Rifle - R 93 Pro 3:06 Perfect for harsh conditions

Blaser Shotgun - F3 Super Luxus 2:23 From the very first moment you see the F3, it is clear that everything about this shotgun is designed to win.

CZ 3:29 Angus Hobdell presents the CZ P-07

The Marlin XLR Series: 1:58 Built to take full advantage of the improvements gained with Hornady’s new LEVEREVOLUTION® ammunition.

Support the USA with these American-made pistols! 1:15 Specializing in concealed-carry pistols, Khar Arms came over to show us their PM45.

The K80, K80 Pro-Sporter, and Introducing the Krieghoff Semprio 6:54 Total focus on the target...lightning fast repeating... the ultimate in safety... Krieghoff craftsmanship - the Semprio begins...…

Stealth Series, Illuminated Red/Green/Blue dot - BSA introduces a revolutionary new tactical laser light! 3:51 The STSRGBD30LL has it all - red/green/blue dots, integrated flashlight and laser, Twist Cap" image brightness control all at $169.95 on http://www.bs...

The new Gamo Whisper launches air rifles into a new stratosphere 6:31 With a top rated muzzle speed of 1200 fps and an integrated noise dampening system - this is not your air rifle from days of yore.

Hornady - Accurate...Deadly...Dependable 6:28 Check out Hornady's latest lines of ammunition

Dominate the Darkness 10:02 Check out InSight's latest line of flashlights, weapon lights, and be the first to see their brand new mini red-dot sight!

FNH wins the Golden Bullseye Award for Shotgun of the Year! 1:18 Check out FNH's new tactical shotgun - the SLP. Designed with 2 pistons, it can handle anywhere from a light 1oz. load to a full-powered 3in. magnum ...

Kenetrek - Serious boots for rugged terrain! 5:56 Kenetrek explains why a high quality boot is essential for a safe and successful hunt.

Kimber - Continuing the legacy 2:46 With in-house stateside manufacturing, Kimber continues to be an All-American company. Check out their new rifle, the 84M Classic Stainless, the Tact...

Lyman develops the only rotating gun vise! 5:43 Tired of your back an neck aching as you try to maneuver your gun in a traditional vise? Check out the Lyman Revolution - the only rotating gun vise!...

Remington takes the traditional 870 to the next step - meet the 887 Nitro Magnum! 6:37 With a proprietary armor lock polymer protecting your shotgun both inside and out, Remington has developed a tough as nails corrosion-proof, abrasion-...

Not Your Daddys Rugers! 3:49 Ruger blew away NRA Show 2009 with two products the LCR 5 shot compact polymer frame revolver, and their ground breaking SR556, a dual stage pistol dr...

Swarovski presents the new Z5: 1 inch Rifle Scope with 5X zoom 3:32 The slim, compact Z5 rifle scopes are designed for harsh everyday hunting. Available with not only the standard reticles, but also long range reticle...

The first .50BMG progressive reloader on the market! 4:51 From cornering the Cowboy Action market to this year's pink bullets (yes...I said pink), TenX Ammo has always been known for taking the ammo no one wa...

Thompson Center Arms is making muzzle-loading easy and fun for everyone! 2:33 You have to this .50 cal muzzle-loader to believe it! The TC Bone Collector has every option to make it one of the highest quality, easy to use on th...

HK brings their military and service technology to the consumer market 1:58 Both the P30 and HK have a series a features that separate them from the rest. They even feature adjustable backstraps and side plates so you can tai...

Never lose your grip again! 2:33 Adding to their bevy of options, Glock introduces the RTF - Rough Textured Frame.

Check out the latest recoiless airguns from Airforce! 4:38 Airforce offers the Talon SS for urban areas and the Condor for longer distance hunting. See why a compressed air system is the way to go.

Nikon reminds you: help control the coyote population. Spay or neuter them yourself! 1:20 The price is right on Nikon's new Coyote Scope. Featuring a unique reticle designed for a moving target and an anti-reflection device, coyotes don't ...

Insure that your next buck is not another fish tale! 3:14 Bushnell introduces the new Rack Bracket for their line of riflescopes - know the size of your game before you take your first shot.

The Vortex Strikefire 2:23 Check out how Vortex continues to raise the bar in optics with their Strikefire.

After 25 years of perfecting the Super Sling, the Outdoor Connection is expanding their product line 3:16 Continuing with their tradition of excellence, the Outdoor Collection has now expanded their product to include hunting and tactical soft cases, and t...

Brass shortage no more! Redding Reloading comes to the rescue 4:43 Until now spent shells from the most popular pistols were plagued with an asymmetric bulge, rendering them all but useless. Redding Reloading has sol...

Thompson Center quality at an affordable price! 4:40 Check out the TC Venture, featuring their well-known precision barrel.

From prairie dogs to pachyderms, Merkel has you covered! 2:52 The KR 1 American features a fully-enclosed, short action and a switch barrel. Check out their custom options as well.

A familiar design at half the price! 0:48 Check out EAA's EZ Pistol and Witness Match

Leave your batteries at home! 3:52 Trijicon's line of scopes and sights feature illuminated optics with no batteries.

Daytime visibility to 100yds! 2:03 Viridian's green laser leaps beyond the pack, giving visibility up to 100yds during the daytime. Check out their X5L universal and laser combo.

Taking care of your AR-15 3:55 Sinclair International came by to show how to properly care for your AR-15

Steiner - built tough for a lifetime of precision 3:55 Leading the industry in the latest technologies - rubber armor, polycarbonate materials, and hydrophobic lenses. Find out why Steiner is ahead of the...

The first tactical light for your subcompact! 1:36 Check out the Streamlight TLR3.

The original inventors of optic technology 9:03 Zeiss came by to show us a few of their new models including their Victory Vari-Point scope, the Reflex red-dot site, and their latest in range-finder...