If there is evidence of an internet revolution in the firearms industry it is certainly coming from Ruger. Today they announced the new LC9 polymer pocket pistol exclusively online at 2pm. You will not find an story on it in any print magazines today. It is still two weeks until SHOT Show, and by then it will be old news. Most remarkable is that the gun is actually shipping February 1, 2011, in like a month. In an industry where only a few years ago the print world ruled and you couldn’t get a gun for six months after it hit the magazines, this is a monumental approach that Ruger is using to launch a new product.
We are not on the short list yet with Ruger to get guns like this in advance, but as with everything that comes out of Ruger, this new LC9 screams “not just a me-too hack.” Ruger customers demanded this gun through a program called “Voice of the Customer.” It is a full featured gun, with 7+1 9mm capacity, a pivoting external extractor, last round hold-open, and a manual drop safety. In a field of small and pocket-able pistols, in which the Ruger LCP and LCR are already standouts, you can now choose a 9mm in a pocket sized, “melted edge” gun with solid Ruger reliability and American made world class design, fit and finish.
“On the heels of the overwhelming and on-going success of the LCP®, customers repeatedly requested a lightweight, compact 9mm pistol. Frankly, they wanted an LCP chambered in 9mm” said Ruger CEO Michael Fifer. “Delivering an American-made, compact 9mm that provides the same legendary Ruger reliability as the award-winning LCP, LCR® and SR9® became our focus. Meeting customer expectations is our goal and key to Ruger’s continuing success.”
Hopefully we will see one of these new guns from Ruger soon, but for now we’ll have to settle for the official announcement information. And kudos to Ruger for using the power of the internet to announce this exciting new product.
In a field of small pocket pistols that seem to be added to every day, it is comforting to have Ruger enter the field with a compact, rounded off, single stack 9mm. Their LCP has become a standard for pocket-able concealed carry since it’s introduction, and coming in at one inch longer and one inch taller than the LCP, the LC9 should quickly take the pocket pistol market by storm.
Here are the quick stats, and you can click on it to go to the information page. For more information go to http://www.Ruger.com.