SIG Sauer is out on SHOT Show 2022.
The New Hampshire-based manufacturer sent out a press release this week explaining the decision.
“Each January, NSSF [National Shooting Sports Foundation] hosts SHOT Show – the industry’s premier tradeshow. As a strong supporter of NSSF, and an industry leading manufacturer, SIG has maintained a very large presence at SHOT Show and we continually grow our support for the organization, and our show presence, year after year.
“However, after thoughtful consideration, deliberation and a review of current circumstances, SIG SAUER has made the decision to not exhibit at the upcoming 2022 SHOT Show and will alternatively be making a $500,000 donation to NSSF to support both its mission and ongoing critical support of our industry,” stated SIG.
SIG said it wasn’t an easy call, as it came after much thoughtful deliberation.
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“Our number one priority throughout the pandemic has been, and will remain, our employees. SIG SAUER has an extremely large presence at SHOT Show sending over 140 employees to the show and our pre-show Range Day event. Maintaining this presence, or even a scaled back minimum presence for 2022, represents a significant health risk to all 2,600 of our employees across our 13 U.S. locations, as individuals attending the show return to our facilities and risk continued exposure to our entire employee base,” said SIG.
Along with health concerns, SIG evaluated the attending SHOT Show 2022 from a financial standpoint.
“For the first time in many years, the SHOT Show space was redrafted, necessitating the need for a complete booth re-configuration and design. Out of pocket expenses from this point forward will be well over $1 million and based on the uncertainty of large scale shows and events, this expense is not financially prudent,” SIG explained.
Registration for SHOT Show officially opens next week. Attendees may register on Monday, Oct. 18, and media may register on Wednesday, Oct. 20.
SHOT Show 2022 will be held on Jan. 18-21 at The Venetian Expo and the all-new Caesars Forum. A total of 800,000 square feet will be available for the show.
SIG is the first major gun maker to announce it’s not going to exhibit. The obvious question now is will others follow suit?
Stay tuned for updates.