SIG’s Custom Works Concierge Service — Build Your Dream P320 — SHOT Show 2023

Liv from SIG with True.

Have it your way” may be the slogan for Burger King but SIG Sauer is doing its best to give the home of the Whopper a run for its money.  

No, no, SIG isn’t getting into the fast-food, “flame-broiled” beef market.

What SIG is doing, however, is taking on The King in terms of maximizing consumer satisfaction via customization.

That is to say, with the launch of the SIG Sauer Custom Works Concierge Service, prospective P320 purchases can certainly have it their way.

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While at SIG Range Day 2023, we caught up with Liv, who oversees the Concierge Service. She walked us through the steps of how you can build your dream P320.  

You start by selecting your fire control unit, then it’s onto your grip mod, your slide, barrel, guides and springs, magazines, and then, last but not least, optics!

Personalized laser engraving is also available if you really want to take it to the next level.

All the bells and whistles are right at your fingertips.

When you’re happy with your build, you enter your billing info, select your local FFL, and complete your request.  Within 4-6 weeks, you’ll have a fully customized SIG Sauer P320. 

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What if you’re not a P320 fan?  What if you’re a P365 fan?  Can you run it through the Custom Works studio?  

Not yet.  But that is coming down the road, Liv told us.  

Pricing will vary from build to build. The more add-ons will obviously increase the price.

Curious to see what you can create? Head on over to and give the Concierge Service a try.

What would your dream P320 look like?

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About the author: S.H. Blannelberry is the News Editor of GunsAmerica.

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