GunsAmerica Fees and Listing Policies Index

1. The information used in your seller account is what buyers see on your listings and when they submit a new order. Make sure the contact information you enter is the most current information for buyers to get in touch with you.
2. During the seller registration, you are required to enter your credit card to reduce fraud and to pay for after sale fees and listing enhancements that you might select.
3. If you are an FFL, you may enter your FFL details on the seller registration page. By enabling firearm transfers, your store will show on our FFL locator available for buyers. If you do not accept transfers, you do not show on the FFL locator.
4. We take account security and privacy very seriously and will never sell or share your information to third parties.

Auction Ads

Posting Inventory

There are two different ways to post your inventory online. You can post inventory manually, one at a time, or you can use our Bulk Upload system to upload an inventory spreadsheet to post your complete inventory at once!

1. Manual Listings - Posting inventory one at a time is easy to do. Select national or local ad, Classified or Auction, then select the categories for the item you are posting. On the next page is where you fill out the item details, price, and upload photos. You can also purchase listing enhancements at this point.
2. Bulk Upload - The bulk upload system takes an inventory file you created in either Excel (xls) or CSV format and loads your items all at once. You can upload 1000’s of items at once using the bulk upload. Upload your complete inventory files on a daily basis and automate your listing management! Bulk Upload maintains your active inventory automatically if used daily and will sync items with your Live Storefront. Items that have never been uploaded before are added to your online listings. Any item that is missing from the next inventory upload file is considered a drop so you don’t have to worry about cleaning up your listings, we did that for you. Click Here Learn more about how to use the bulk upload

Order Management

You can manage your orders in the emails that are sent to you on your GunsAmerica Dashboard or your Order Management page. You can view the full order details and print out the customer order to go along with your shipment.

Each order has status messages telling you what needs to be completed before you can ship the order. If a buyer has paid with a credit card online, you can charge their card and have funds show up in your gateway account immediately. You can also view your completed, and canceled sales history.

Canceling Orders

If an item sells in the store before it sells online, or if a buyer is ineligible to purchase an item, you can cancel their order with a brief message explaining why. This automatically relist your item for sale so you don’t have to do any extra work.

After-Sale Fee Invoicing

24 hours after an order is placed, you receive an after-sale fee invoice for the item sold. If a buyer doesn’t follow through on their purchase, you can cancel their order and receive a credit for the after-sale fee on your account.

Maintaining Active Inventory

Managing items online is simple. As orders are placed on items, they automatically become inactive. If you use the bulk upload system, items are added and dropped according to the items in your inventory file.

Items listed on GunsAmerica that sell before they are sold online can be taken down without any fees by marking items as unavailable in your classified ads section. You can’t remove active listings if there is an open order on the item. You must complete the order first. You can remove an auction early if there are no bids.

Paying Invoices

Invoices are automatically charged to your account when they are due. If you are a Basic Seller, all invoices are due immediately when they are created and are charged the following day.

Manufacturer Maps

Manufacturers spend millions of dollars on marketing to bring customers to their websites. Until now, they have not had a way to connect them to Gun Shops in the buyers’ area that have the item in stock or can get it for them. Partner Connect and Customer Connect Maps solves the problem by matching your inventory to what the buyer is looking at. To appear on the map, you must have the item in stock or be able to get it from distribution so that there is a match. The more items you have posted, the more buyers you attract to your store.

All sales that take place from manufacturers maps within 50 miles of your zip code are absolutely free. Some manufacturers have chosen to expose dealers beyond the 50-mile radius from the buyer. In those cases, you are charged an after-sale fee if the buyer is more than 50 miles from you.

GunsAmerica Maps

Each month millions of buyers come to GunsAmerica as they search for their next firearm purchase. In most cases, GunsAmerica has more buyers looking for a manufacturer’s item than the manufacturer does on their own website. You can bring these buyers into your store when you have what they are searching for and are using the Customer Connect Maps.

GunsAmerica Editorial Maps

Every week GunsAmerica reviews several guns on the GunsAmerica News & Reviews website and sends the articles to over 850,000 people who subscribe to the GunsAmerica Digest, our digital newsletter, that goes out every Monday and Friday. Many of these reviews have the Customer Connect Map included so readers can find the item at their local Gun Shop. When you use Customer Connect Dealer Advertising your store appears on these maps if you have the item or can get it.

Every Tuesday GunsAmerica sends out a Dealer Alert Newsletter that tells you what guns are being reviewed so that you can be sure that you have them in stock and posted so you appear on the map.

Partner Connect or Customer Connect, Which One is Right for You?

Partner Connect maps only appear on the manufacturers’ websites. Customer Connect Maps appear on manufacturers’ websites AND GunsAmerica AND GunsAmerica Editorial maps.

Partner Connect is free to Gun Shops that have a code from the manufacturer. As codes are added, they are sent to dealers in the Dealer Alert emails. Manufacturers can also provide them to you by request or through their reps and sales people.

Customer Connect or Premium Connect?

The Connect options are Dealer Advertising programs that you can add to your account. They work with Free Basic Seller and Trusted Seller accounts. Choose your account type first then, select the dealer advertising package that meets your needs.

Premium Connect ads show up at the top of the map and are the first ad that buyers from your area see. The Premium Connect option includes a Trusted Seller account that cuts your enhancement and after sale fees in half. When you select Premium Connect, you are automatically upgraded to a Trusted Seller Account. The cost is $199/month.

Local Connect puts your ad under the map where you appear with other dealers in your area. You can add it to your Basic Seller or Trusted Seller account so that the fees associated with the account stay the same. The monthly cost is $99 to add Customer Connect to your account. That means for a Basic Seller account with Customer Connect the cost is $99 and for a Trusted Seller account plus Customer Connect the cost is $149.90/mo ($49.95 + $99.95).

What's 48 Hour Guns and How Does it Work?

It’s impossible for every dealer to carry every model of every gun, no matter how big of a store you may have and no matter how much of a demand there may be for an item. That's where 48 Hour Guns comes in. Think of 48 Hour Guns as “special order” items. 48 Hour Guns will allow you, the seller, to offer items for sale on GunsAmerica even if you don't have that item in stock or ever plan to.

The best part is you don't even have to create a listing, type text description, or upload images. You simply select which category of items you want to offer from a manufacturer, and allow orders to come in.

To utilize 48 Hour Guns to advertise and sell items you must have a current FFL and a “brick and mortar” store. That means just having an FFL and selling firearms from your home won't cut it, sorry. You must have a real storefront.

You also need to be on a distributor approved FFL dealer list before you can offer any item from that distributor. You can find out if you qualify by visiting the sign-up page from one of our distributors. We currently offer distributor feeds from Bill Hicks & Co, Davidson’s, Lipsey’s, RSR and Sports South. You must have a pre-established account with the distributor before you can start accepting and placing orders for your buyers.

Special Notes and Policies About 48 Hour Gun Ads

Orders are not automatically placed and drop shipped to your store from the distributor. Once an order is placed, you receive an email with distributor pricing and availability information. It is then up to you to fulfill the order for the buyer by placing the order through the distributor of your choice.

48 Hour Guns are only displayed to local buyers, and therefore, there are no after-sale fees associated with 48 Hour Guns sales. All local sales are free.

Must be a stocking dealer with a store enrolled in a Customer Connect package.

Must have a pre-existing account with our partnered distributors to place orders.

GunsAmerica reserves the right to terminate the membership of any member that violates policies - there is NO REFUNDS if this happens.

You may NOT post distributor inventory as regular listings.

Becoming a member, using our services, or creating a listing means you agree to our fees, policies, and TOS.

GunsAmerica Live StoreFronts is a system to develop and design your own personal E-commerce Website. It streamlines the development process and makes it possible for you to be selling inventory on your own site the same day. Get started with a storefront in as little as 5 clicks. Inventory posted on GunsAmerica can be imported and populated on your Live Storefront in minutes. Display your distributor feeds on your storefront for no extra costs.

Use your own personal domain name or we can provide one for you. Live Storefronts can also have a personalized shopping cart so buyers can pay with credit cards directly on your site.

No “after sale” fee is another very important feature of Live StoreFronts. We believe that customers who purchase directly from your website are YOUR customers, not ours. Therefore, we don’t charge you any selling fees for doing business on your website. Value is what drives everything we do at GunsAmerica, and Live StoreFronts is an incredibly good value for your business.

Local Email Marketing Campaigns

GunsAmerica offers local email marketing campaigns to help promote your store in your area. We allow you to tap into our user base and send them your store specials or current sales you are having. Dealers use this option frequently in the summer months when things slow down and during holidays to increase store traffic. Getting new buyers in your area has never been easier. Submit your email message to Dealer Services and we send it out when you want to subscribers within 50 miles of your area.

Targeted email marketing is restricted to Local Connect users, Premium Connect or Platinum Access.

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