If You Can’t Advertise Your Firearms Business with Google, Try Puppies

A Texas-based shooting firm has come up with a clever way to promote their business despite Google and YouTube’s advertising restrictions. Shoot Smart, which has three locations in the Dallas-Fort Worth area, turned to safe and family-friendly puppies to get the word out.

Many online and social media outlets are making it hard for people in the gun industry to share their presence on the internet. Shoot Smart is just one of countless companies whose ads are flagged for violence, regardless of their content or message.

“Facebook prohibits our ads,” said Shoot Smart, in a public statement. “We can’t even promote the fact that we’re open on Labor Day. Google won’t let us run a single YouTube ad or advertise on AdWords despite the fact that we have a YouTube channel and we’ve spent thousands of dollars with them in the past six months.

“Most local TV stations won’t let us show an ad even though we’ve been the topic of many TV news pieces,” the statement continued.

Many advertisers will not promote gun sales directly. But Shoot Smart is trying to bring people in for gun safety training classes.

“We support the nationwide Project ChildSafe program and have tried to advertise our safety seminars,” said Shoot Smart. “Why is it that we regularly see incredible gun violence on TV shows, but we can’t run an ad for gun safety or training during the commercial break? If someone is actively searching for a gun range, why is it OK for them to find us through Google search, but not through a paid Google ad?”

Living up to their name the minds at Shoot Smart found a way around these restrictions.

“Frustrated with advertising limitations, we replaced the ad footage of people at the range with footage of puppies playing, and surprise, the TV spot was approved in less than a day.”

See Also: Google Bans Shopping for Guns

The content is cute for sure, but it also highlights an increasingly relevant issue for the gun industry. While companies like Google and Facebook often portray themselves as gateways of information, when it comes to guns, they are the gatekeepers.

Increasingly called the “Frightful Five,” Apple, Amazon, Facebook, Microsoft and Alphabet (which is Google’s and YouTube’s parent company) exert a large amount of control over the content people have access to and can share.

Content that was once permitted is now being de-monetized or even removed from websites like Facebook and YouTube. This means that the primary means to earn money online are getting shut down almost completely.

Time will tell how else these massive corporations will deal with the gun industry and vice-versa. For now, it’s clear that puppies are the next hot seller.

About the author: Max Slowik is a writer with over a dozen years of experience and is a lifelong shooter. He has unwavering support for the Second Amendment and the human right to self-defense. His ambition is to follow Thomas Paine, as a journalist by profession and a propagandist by inclination.

{ 8 comments… add one }
  • Robert Smith November 5, 2017, 6:28 pm

    The normal remedy would be for gun-related businesses to simply advertise on a competitor’s website. The fact that Facebook, Google and Youtube have no effective competition indicates they are a monopoly. How about a campaign to pressure the Trump administration’s Justice Dept. to open an anti-trust investigation?

  • Carl Tests November 3, 2017, 2:48 pm

    Nice presentation.

  • Moses November 3, 2017, 11:03 am

    Think it’s bad now? Just wait until the globalists at ICANN start to exercise more “authority”.. (The U.S. handed over our control of the internet to them in 2016 and no one said a word).

  • joefoam November 3, 2017, 9:47 am

    Well put Jeff S. Joseph Goebbels (Nazi Propaganda Minister) would be proud of these guys. It makes you want to question anything you hear or read, and it should. I think it was Reagan who said “trust but verify”. Good advice then, and even more appropriate now.

  • Scott in Atlanta November 3, 2017, 9:33 am

    And here’s the reason I don’t use Gargle and YouScrube. Evil to the core. They are very active in the despicable Left’s obsession with disarming us all, and to what end? Control control control. Eric Schmidt can take his Gargle and shove it where the sun don’t shine. Same with Pukerberg and Farcebook.

  • Jeff S November 3, 2017, 8:47 am

    It really bothers me that a baker can be held accountable for refusing to make a wedding cake for a couple on the basis that the wedding violates the baker’s religious beliefs but these large media companies can pick and choose what messages they want to enable with impunity, effectively putting their boots on the throats of legitimate businesspeople.

    • Alan November 3, 2017, 11:00 am

      We call it ‘Orwellian’, and for good reason.
      Now toe the line! 🙂

    • DaveGinOly November 3, 2017, 5:16 pm

      Well, if we were jiu-jitsuka, we’d take what they give us and beat them with it. Why not a class-action suit by firearms dealers and YouTubers against Alphabet and FaceBook, based on the same principles that demand the bakers sell to gay weddings?

      Personally, I believe in the principle. If you’re a licensed business, you’re licensed to serve the entire community you serve. If you bake wedding cakes for these folk over here, then you have to also bake cakes for those folk over there. There’s no reason this principle can’t be applied to the big Internet social media types. Right now, I’d agree, it’s a double standard. But reversing the situation would also present a double standard. So let’s make it a single standard, and make all businesses serve everyone in the community, even us deplorables.

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