Levi Strauss CEO Goes Full Anti-Gun, Paying Employees to ‘Volunteer’ for Gun-Control Organizations

Levi’s CEO Chip Bergh bravely took a stance this week against the “gun violence epidemic.” (Photo: Levi Strauss)

In the best attempt to date to unseat Edward Stack as the nation’s Virtue Signaler in Chief, Levi Strauss’s CEO Chip Bergh bravely announced this week his company’s support of “youth activists” working to end the “gun violence epidemic” in America and encouraged other “business leaders” to do the same.

“As business leaders with power in the public and political arenas, we simply cannot stand by silently when it comes to the issues that threaten the very fabric of the communities where we live and work,” he said in a recent op-ed published by Fortune. “While taking a stand can be unpopular with some, doing nothing is no longer an option.”

Naming his brand among the “pioneers of the American West” and the “great symbols of American freedom,” Bergh outlines three ways he’s hoping to restrict the constitutional rights of his fellow Americans.

First, he plans to establish the Safer Tomorrow Fund, which will dole out $1 million in “philanthropic grants” to “nonprofits and youth activists who are working to end gun violence in America.”

SEE ALSO: Dick’s Sporting Goods Stock Plummets 10 Percent After Poor Sales Numbers

Next, Bergh and his company will join Everytown for Gun Safety’s new Business Leaders for Gun Safety coalition. Roughly paraphrasing Everytown’s website, this group is working to join banks and other businesses doing their darndest to bankrupt gun companies and marginalize gun owners.

Finally, Bergh hopes to incentivize his employees to join him in his righteous crusade. Levi Strauss will double its usual employee donation match to anti-gun organizations and pay employees for sixty working hours per year (5 hours per month) to volunteer for the same organizations.

“We’re encouraging our employees to use their time to make an impact,” he said.

Bergh assures his readers he doesn’t want to repeal the Second Amendment or suggest that gun owners aren’t responsible. He’s a former Army officer, after all, and he took an oath to support and defend the Constitution.

Those constitutional rights don’t apply to everyone, of course. Bergh quotes retired four-star general Michael Hayden, who said in a promotional piece for the Giffords Center that “some people… should never have access to any weapons.”

SEE ALSO: Gov. Cuomo Calls NRA Carry Guard ‘Murder Insurance’

In a dramatic conclusion, Bergh explains that Levi Strauss has “never been afraid to take an unpopular stand to support a greater good,” highlighting his company’s support for integration before the Civil Rights Act and for same-sex couples all the way back in the 1990s.

“While each one of these stands may have been controversial at the time, history proved the company right in the long run,” he says, courageously. “And I’m convinced that while some will disagree with our stand to end gun violence, history will prove this position right too.”

Levi Strauss may have been at the forefront of the Civil Rights movement, but they’re hardly the first company to take a stand against Guns: The Great American Evil. Following the Parkland massacre, a variety of companies, including Walmart, Bank of America, Shopify, and Dick’s Sporting Goods, announced policies designed to curb the Second Amendment rights of their customers and business partners.

***Buy and Sell on GunsAmerica!  All Local Sales Are FREE!***

About the author: Jordan Michaels has been reviewing firearm-related products for over two years and enjoying them for much longer. With family in Canada, he’s seen first hand how quickly the right to self-defense can be stripped from law-abiding citizens. He escaped that statist paradise at a young age, married a sixth-generation Texan, and currently lives in Waco.

{ 160 comments… add one }
  • Robert Paul October 30, 2018, 6:03 pm

    DOUBLE F\’ing WOW, I have worn Levi\’s 501\’s ever since I could afford to buy my own clothes and YES, I have seen their Quality go way down in the years as to fabric. But, I never imagined this. I will wear out what I have and NEVER AGAIN BUY ANY LEVI MERCHANDISE. I hunt and enjoy my wildlife and there are just too many options out there for jeans to buy anything and I mean A_N_Y_T_H_I_N_G ever again that is Levi or any subsidiary of the Levi company, which means KEEP UP THE POSTING and let us know what other names of subsidiary companies are under the Levi Corp. umbrella that we can avoid too.

  • Robert Paul October 30, 2018, 5:21 pm

    DOUBLE F’ing WOW, I have worn Levi’s 501’s ever since I could afford to buy my own clothes and YES, I have seen their Quality go way down in the years as to fabric. But, I never imagined this. I will wear out what I have and NEVER AGAIN BUY ANY LEVI MERCHANDISE. I hunt and enjoy my wildlife and there are just too many options out there for jeans to buy anything and I mean A_N_Y_T_H_I_N_G ever again that is Levi or any subsidiary of the Levi company, which means KEEP UP THE POSTING and let us know what other names of subsidiary companies are under the Levi Corp. umbrella that we can avoid too.

  • Mike October 6, 2018, 9:28 pm

    I haven’t purchased any of their products for at least a decade. Many of my family members are in the trucking industry and when Levi pulled their products from Truck stops because they “Do not want to be associated” with truck drivers (You know the folks that haul everything you own) I decided to spend my money elsewhere.
    The heck with these fools.

    Anybody that says they are “pro 2nd amendment but” is the person that is the enemy.

  • Eric Stevenson September 13, 2018, 5:05 pm

    Wow, I really don’t know what to say here. I find my self in a position that I question the very fabric of our ever evolving society. We have people of wealth and power pushing an agenda of gun control that pails in compression to drug and alcohol abuse in this country and aside from automobiles is the largest killer in the country if not the world. But we need to get ride of all guns and then we will be safe, a dream world is just that, a dream. I just heard on the radio this morning that the FDA is now going to force the cigarette companies producing Vape products to come up with a plans to prevent people too young to buy the products from in fact betting them. Hasn’t the government been trying to do this for years? Now we have spent BILLIONS on the D.A.R.E. program over the last twenty plus years only to now allow states to legalize POT. What are these states doing to prevent the youth and children from getting and doing this drug that is still as of right now federally illegal? We are so upside down right now we are on a collision course with disaster and complete societal failure and they want our guns to make sure we cannot stop it. I guess like Dick’s they can afford to lose customers like us. Levi’s You just lost a customer for life.

  • Wayne Godfrey September 13, 2018, 11:37 am

    I really don’t have a position in this dog fight. I don’t own any Levi’s, can’t afford Levi’s, and the quality is not as good as they used to be. Seems like all these big conglomerates have a big desire to cut there own profits and livelyhood to push a political agenda. I guess it is there right.w

  • KC September 12, 2018, 1:58 am

    I’ve worn Levi jeans since 7th grade (1965). Looks like I won’t be buying any more.

  • Edward September 11, 2018, 10:08 am

    Damn….all the ladies say I look great in Levi’s…now I will never buy another pair of their pants, or anything else with the Levi’s label

  • Wayne Howard September 10, 2018, 4:26 pm

    Levi just lost another long time user of their products.

  • JoshO September 10, 2018, 1:59 pm

    Levi’s have been hiptster garbage for a decade at least. They don’t make real denim anymore anyway, just pants out of thin almost chambray material like a shirt. They last a week of actual wear, if you’re lucky.

    Real men and women weren’t wearing Levis anymore. Who cares what this limousine liberal has to say.

  • Bobs your uncle September 10, 2018, 10:21 am

    Green Peice is after Levi for pollution in the third world, and yet Levi gives a million dollars for Bloombergs anti gun agenda.

  • Michael September 10, 2018, 3:44 am

    He IS brave to take a stance, even if I don’t agree with him. Too many people grumble and do nothing. On all sides of any issue. I personally feel every American citizen and permanent resident alien over the age of 16 should have mandatory firearms training. PARTICULARLY anti gun advocates. I have no way to push my position forward but that’s a whole different story.

  • Gene Herod September 9, 2018, 5:14 pm

    Good bye Levi

  • Scotty Gunn September 9, 2018, 2:46 pm

    Dear Levis,
    I now buy Carhart jeans. Wranger shirts. No more of your products in our home. What makes you think as head of a company to get on a political bandwagon? What do your shareholder’s think? Do you even care about them?

  • Dr Steve Nelson September 8, 2018, 10:06 pm

    I will no longer purchase leg and shirt gear for my teams who labor for environmental actions here in Florida. Wrangler has agreed to supply my needs of over 100k per year. Will miss you Levi. Decide if you will ever give a shit about freedom. That was your heritage, now lost.

  • OutdoorsGuy September 8, 2018, 8:37 pm

    Hey there Mr. Levis, I would be happy to send you some of my 80 mg. Ibuprofen if you need it. It works fine on my lower back pain, I am sure it will dull the pain in your feet also.

    What pain?? Whoa, for a guy who just shot himself in BOTH feet in one fell swoop, you sure are acting mighty brave about the accident.

    I give you maybe 6 months and you will be standing right behind your buddy at Dick’s waiting for your Government handout check. Such a fitting end for guys like you who think they can rule the world by simply thinking they can. I can always tell who the chronic game players are when they step up to the firing line with nothing but a paintball gun for their personal defense weapon. [unless your libtard friends try to outlaw those also] That will be exactly what you will deserve after this circus is finally put to bed.

  • Coaster September 8, 2018, 7:02 pm

    Let me tell you what I’ll do with my decades old Levi’s. I’ll shred all of them and forcefully stuff them down the throat of every liberal POS I run into until you PsOS learn, that “We the People” will fight to our dying days to stop you and the BS you’re infected with! Does “From My Cold Dead Hands” ring a bell? Get ready excrement!

  • Levi September 8, 2018, 3:50 pm

    Exactly why I wear Wrangler or nothing at all.

  • Mike Watkins September 8, 2018, 2:45 pm

    I’m way ahead of ya’ll. I quit wearing Levi’s years ago. When they said the Boy Scouts organization couldn’t have any more Levi’s community charity funds because the Scouts would not allow gays to be Scoutmasters. Don’t know about the rest of you, but I thought (and still think) that my 12 year-old son on an overnight camp out with a gay man is a bad idea. Guess now the Scouts have gone over to the dark side though. Too bad.

    I’m sure our dollars aren’t going to matter to Levi’s. Plenty of progs still buying the Levi’s crap.

    I really wish there was something more emphatic we could do to the asshats who are destroying our Nation. Such as the “entertainment” and media bastages pushing their progressive crap without end.

    Maybe someday…

  • Luis Bonilla September 8, 2018, 8:18 am

    I like to know where was the generosity from these companies , when people needed help , with employment and medical plans that cover every aspect of health care ? And where were they when the drug epidemic in the USA ? Why no support ? How about the support for the homeless families and single men and women ? How about the hungry people in America ? How about the educational system ,college is very expensive and some are hard to get into because of social standing and race . why not free education to those who wish for learning , make so that if they take an exam to get in . Not some dumb ass essay or how many outside activities they had . Pay for that make it free for them ..!! Pay up for full medical benefits to all employees . Happy and healthy employees work better .

    Don’t make it dog and pony show for customers .
    How is your yacht and mansion and all your fancy car’s ?

  • Donald Hall Sr September 8, 2018, 7:28 am

    Dear Chip,
    I put my Levis in the same pile as my Nikes and stood by and listened to them scream in agony as they burned down to the sweat shop crap that they are.
    Hello Wrangler, Lee, BCC and NewBalance. Goodbye Levi and Dicks.
    I never thought I would see the day when companies would deliberately destroy their customer base by thinking that they can take a stand that would be so unpopular with so many.

  • david hobbs September 8, 2018, 6:26 am

    I don’t have any thing that says levy on it have not froze to death and nothing hangs out

  • Mark September 8, 2018, 3:50 am

    So it’s Official, I have put levi on my “you suck list” and never ever buy another ridiculously overpriced Levi product again !

    • William September 12, 2018, 10:46 am

      They are definitely overpriced and the quality has been going down for a long time. Stupid liberal CEO.

  • archangel September 8, 2018, 2:25 am

    Levi Strauss has “never been afraid to take an unpopular stand to support a greater good,”????

    What greater good?

    Never going to buy another pair of Levi’s, or anything else from that company, ever!

  • Eric Holder September 8, 2018, 2:13 am

    I only wear suits anyway.

  • Mark Wynn September 8, 2018, 12:24 am

    When Levi and Wrangler stopped making my favorite jeans in the USA, I found USA-made Ely jeans. Great cut and quality. Real (not designer jeans) at real jeans prices.

  • Andrew N. September 8, 2018, 12:10 am

    I will BRAVELY take a stand against Levi Strauss and no longer purchase any of their brand. Another company on my personal boycotts, which includes, but is not limited to Dick’s, The NFL, Nike (for obvious reasons), Bank of America, and CitiBank. There are more, but I don’t want to bore you. I also will not pay to see certain actors in movies, nor buy certain musician’s songs / albums. I don’t care if you are a Liberal, I really don’t. But when you use your platform to attack our way of life / Rights, you won’t see any money from me. I hope Levi’s heads the same direction as Dick’s, who seems to be suffering from a bad case of ED. (Economic Downturn)

    • William September 12, 2018, 10:48 am

      Amen brother. Stupid liberal Levis CEO.

  • Area 52 September 7, 2018, 11:02 pm

    If he’s paying them to “volunteer” it ain’t volunteering.

    • rockinRD76 September 17, 2018, 2:44 pm

      Absolutely, this libtard allegedly educated dunce of a CEO should know that what he is doing “for his employees” is bribing them to follow his libtard agenda. Please, somebody stop the world, I wanna get off!!

  • Jake September 7, 2018, 9:24 pm

    That cocksore General Michael Hayden is one of the people involved in the attempted coup to overturn the election. He is a domestic enemy in my opinion. This guy, former army officer or not will definitely be on the other end of our rifles should the nut jobs keep up with their attempts to subvert the elected President and the Constitution. Levis are now Deep State pants. Just my two cents. Just more upset now that Woolrich Elite Tacticals are no longer available.

  • Michael Hayes September 7, 2018, 9:04 pm

    Another stupid rich idiot, he thinks to know so much but knows so little. And worst tries to shove it down other peoples throats.

  • Robert September 7, 2018, 8:53 pm

    No more Levi jeans for me and my family. I will not do business with a company that refuses to acknowledge my rights guaranteed by the Constitution! !! Go pound sand Levis and Nike

  • Bob Rovak September 7, 2018, 8:27 pm

    Levies! They are cheap, overpriced jeans, made in some other country. So do not talk American!!! I was around when they were made in America. Do not walk in here like you are some icon…. Not anymore……

  • Hondo September 7, 2018, 8:03 pm

    Levi Strauss moved their manufacturing to a foreign country which makes them a foreign company so their 2nd Amendment stance means nothing to me.

    They want to cater to the SJW types fine but they won’t see a dime from me, this inferior product they produce may be fine for limp wristed soy boys but I prefer AMERICAN MADE PRODUCTS and that isn’t Levi’s.

  • Aardvark September 7, 2018, 7:39 pm

    “Bergh assures his readers he doesn’t want to repeal the Second Amendment or suggest that gun owners aren’t responsible. He’s a former Army officer, after all, and he took an oath to support and defend the Constitution.”

    No, he just wants to eliminate the 2nd Amendment and leave American citizens defenseless. Typical hypocrite globalist.

  • Charles Hutson September 7, 2018, 7:38 pm

    Hallow wrangler. Amassing how stupid and disconnected these elitist who live in there gated communities think. These are the same clowns who misread the November elections. History has a way of repeating itself.

  • Jim Cargill September 7, 2018, 7:25 pm

    Being a former Army officer does not qualify him in any way for any thing, so that comment does not belong in the context it was made. I would love for him to explain how his grants, and actual “purchase” of influence does not fly in the face of 2A. Who is attempting to exclude from firearm ownership? That would be a very good question, and one which demands a qualified answer.

  • glennsixtyone September 7, 2018, 7:19 pm

    Who gives a damn about Levi Strauss’s crappy clothes anymore..?,,, they not even made in America anymore. Wrangler’s Riggs trousers and shorts are 10 X better for utility work,,, and Levi’s clothes are f-ing ugly otherwise.

  • Chad September 7, 2018, 6:45 pm

    Another company along with Nike that I won’t ever buy there products again there’s plenty of pro 2nd and pro American owned veterans companies out there to buy from!!!!!!!!

  • Morris Jaskula September 7, 2018, 6:38 pm

    UUUUUUUM–lets see–didnt Levie cast themselves as the pants that help settle the West–ya right but so did Winchester.
    So what the hell is wrong with that bunch of morons.
    I have watched my last NFL game, purchased my last pair of Levies maybe 25 years ago and will boycott both of them forever.Also any company that panders to PETA, the gay coalition, the DUMB-O-CRAT party , the greenies , just to name a few.
    All that pathetic bunch of whiney asses want to do is kill the Constitution and Bill of Rights–
    WE DON’T NEED MORE GUN LAWS BUT WE NEED TO PROSECUTE THOSE THAT ILLEGALLY OWN GUNS AND USE THEM IN A CRIME—NOT LAW ABIDING CITIZENS WHO OWN GUNS AND USE THEM IN THE CORRECT AND SAFE MANNER.
    I HAVE BEEN A GUN OWNER SINCE I WAS 16 AND IL BE 70 IN DECEMBER AND BELIEVE IT OR NOT I HAVE NEVER KILLED ANYONE AND I CONCEAL CARRY AND I HOPE WITH ALL MY BEING THAT I NEVER HAVE TO UNHOLSTER MY SIDE ARM FOR ANY REASON OTHER THAN SHOOTING PRACTICE AND CLEANING.
    -PISS ON THEM ALL–THEY LOOK BETTER UNDER WATER!!!!

    • Roger Mitchell September 8, 2018, 5:02 pm

      MORRIS, I COULDN’T SAY IT ANY BETTER. DICK’S,LEVI’S AND THE REST OF ANTI GUNNERS CAN GO POUND SAND. BESIDES WE ARE TERRORISTS,WE OWN GUNS,EX MILITARY AND BELONG TO N.R.A. ALSO THOSE MORONS THAT SAID THAT GUN OWNERS WANT MORE GUN CONTROL ARE BLOWING SMOKE(BEING POLITE). ANY READERS REFER TO MORRIS’S COMMENTS ABOVE.

  • Charles R Freeman September 7, 2018, 6:18 pm

    There’s a good jean company in North Carolina, Texas Jeans, That’s where I buy mine.

  • Oldanddontcare September 7, 2018, 5:48 pm

    One of the great things about being in my early 50’s is that I am already getting curmudgeonly. That means that letting go of Nike shoes and Levis clothing is no big deal. Does Sears still make Toughskins? 🙂 Time to look into it. I understand that there’s a demographic “lull” coming that means that there will be a time of fewer young people. As such, all these companies that seem to be willing to flip the bird to those of us who are older and have more traditional values are going to get what’s coming to them when they decide it’s OK to cater to the young and foolish SJW’s at the expense of the rest of us.

    It’s past time to quit calling them liberals. The derogatory connotation is lost on the current generation. These people are control freaks and we need to start using that term. Everyone has had someone in their life who was a control freak and people can relate to the annoyance of being told how to live their life. The latest is just Levis jeans telling us that gun owners are inherently bad people and should give up their freedoms even though as a group, they are more law abiding than average.

    Paul

  • Karl Vanhooten September 7, 2018, 5:16 pm

    Glad I have another reason not to wear jeans. Since discovering KÜHL®, 5.11, etc. pants, I wouldn’t be caught dead in denim. Nobody I know who hikes, backpacks, hunts, or shoots wears jeans or any cotton fiber – maybe except for cold/wet weather hunters who prefer wool for its wet warmth.

  • joefoam September 7, 2018, 4:54 pm

    I hope this works as well as Dicks dumb decision which has cost them a lot of cash and customers. Explain that to the stockholders SJW. Same vote of confidence for Nike for their ridiculous move to canonize CK.

  • Frank September 7, 2018, 4:09 pm

    Boycott and VOTE!

  • Frank September 7, 2018, 4:02 pm

    Another American legend turned commie. Never buy Levis again,

  • Eric September 7, 2018, 3:39 pm

    Does the CEO of Levi’s realize that most of the original SEAL team members wore levis during the Vietnam conflict.

  • john September 7, 2018, 3:09 pm

    We should take a play out of the liberals play book and with companies like Walmart and others that sell guns bring in an 18 year old and sue them when they refuse to sell them a gun , and places like Levi’s just boycott. Maybe protest in front of their stores with signs and bring their policies to light.

  • Martingard September 7, 2018, 3:07 pm

    Hmmm, a long time ago I quit buying Levis because they were being made in Mexico. This is right after they moved their location from Henderson, NV to Mexico. Throughout the years I haven’t missed them a bit. I started wearing knee length shorts a few years back and couldn’t find a good fit. I saw their 505 shorts and purchased a pair. The fit was perfect as the legs were not as wide. Came time to replace the ones I have so I ordered two more pair. They arrived yesterday and again the fit was perfect. Well, they’re being returned on Monday after having read this little piece of 2nd Amendment bashing by Levis’ CEO. I hope this bites him so badly on the butt he won’t be able to ever sit down again. Stand with me and lets make Hogg the only male on Earth to wear any kind of Levi clothing. If I can’t find something else that fits me as well, I’ll just wear something that doesn’t. I just don’t need to further fatten the likes of this anti-American pos.

  • ArvadaDude September 7, 2018, 3:03 pm

    Levi’s just lost my business 100% forever. No gifts no purchases of any of their products.

  • Bryant September 7, 2018, 2:56 pm

    I refuse to buy anything from Nike, now Levi.

  • Boss September 7, 2018, 2:35 pm
  • Bill L Sims September 7, 2018, 2:31 pm

    Looks like time to boycott Levi’s. If he wants to support that position that is his right. But while he is the CEO he is not the owner but a employee of the stockholder’s. But I will not purchase products that use there employee’s to push their social projects, nor should I have to pay a higher price for the product nor take a lower dividend. What has jeans got to due with gun control? It may be that this mass shooter’s are wearing his jeans, or may be the jeans made them do it!

  • David Welsh September 7, 2018, 2:11 pm

    Products from treasonous companies don’t belong in stores. These slime don’t belong in America. Elitists don’t determine who should have guns. Monsters like Hitler and Stalin, who disarmed their citizens would applaud this effort. No more of their denim crap for me and my family. And shame on them for supporting social issues that mock God and His design.

  • DocMcG September 7, 2018, 2:11 pm

    “pioneers of the American West” and the “great symbols of American freedom,”

    Funny… He must have forgotten about the other brands that fit these moniker that kept pioneering individuals alive and fed while they wore Levis. Remington, Colt, Winchester, Browning…

  • craig September 7, 2018, 2:10 pm

    I too will never buy their products. I would back the idea of forcing all Liberals/ Democrats out of our country. They are actually more of a threat to our way of life than Illegal aliens. Not that i want them here either.

  • Rangemaster11B September 7, 2018, 1:06 pm

    I was sorry to learn while reading these comments that Wrangler has not been made in the USA since 2005. I also stopped buying Levi’s in the 90’s when they promoted homosexuality in the Boy Scouts. I agree with the comment about tariffs or even embargo on foreign textiles. I’ll have to start looking into other brands.

    This virtue signalling is nothing new from Levi Strauss. It sounds like they will be directly subsidizing Hogg boy in Floridia.

  • Brian September 7, 2018, 12:28 pm

    This SOB needs to move to Mexico where he relocated his factories. They have gun laws there he would love. But of course the cartels who really run the country would ignore his views on guns and demand a heavy tribute to leave his worthless ass and his families alive.

  • John Sagers September 7, 2018, 12:24 pm

    Chip Bergh, Levi CEO, is a twisted, pathetic, piece of trash like all Liberal Democrats. Glad that I read this news story because I was going to purchase several pairs of Levi jeans this weekend for an up coming trip. Forget it! I will now purchase Wrangler as I do not support worthless Liberal Democrats, their ideals, their visions, nor their companies. GUNS DO NOT KILL PEOPLE, PEOPLE KILL PEOPLE! We as U.S. Citizens have the 2nd amendment right to bear arms to protect us from our own Government. Yes, to protect ourselves from the very sick minded Liberals that want to take those rights away. Not ever going to happen!
    You Liberal Democrat scum, do not speak to me about “GUN CONTROL” until you stop the every day slaughter and “MURDER OF BABIES WITH YOUR ABORTION”.

  • George Murphy September 7, 2018, 12:20 pm

    Just another company to boycott. Vote with your checkbook. Check your investments and be sure that you are not holding any stocks of ANY company who does not support your 2A rights. Period!!!

  • Erik Mayernik September 7, 2018, 12:10 pm

    Levi is a failing company. My opinion is this is an attempt to try to get some free advertising, while at the same time hoping to appeal to the Anti-Second Amendment people to spend money on his product. What he needs to realize is that there are many, many options in the market for good quality jeans at a cheaper price, that more than half the country who support the Second Amendment won’t pay an inflated price for a product to support an opposing opinion on an important political subject matter. Personally, I have worn Levi’s all my life, I’m 59 years old, I have two pairs of Levi that will be trashed and I will never support them again. I hope that he takes note that he has just destroyed 59 years of business good will with one customer. More importantly. I wonder if his forefathers who worked hard to establish the product line would approve? I highly doubt that, since they helped build the west just like Colt!

  • Rodney September 7, 2018, 12:01 pm

    I will never buy another pair of Levis ever again. Anyone reading this, go to Costco and you can get a great pair of jeans for under $14.00 that are much better made than any pair of any over-priced Levis.

  • mike September 7, 2018, 11:54 am

    LoL—Dick’s, Nike, Levi’s——all of the companies in retail that are dying are ALL OF A SUDDEN becoming SJW in a LAME, FEEBLE effort to get back lost revenue and help themselves to become relevant. You DUMB-ASS CEO’s are as STUPID as the PARASITIC POLITICAL “ELITE” class in this country. You believe your own BULLSHIT marketing departments just as “They” believe their own lying, cheating Polls. Here’s the “RED” Pill, YOU ARE ALL NOTHING BUT PRODUCT MANUFACTURERS. AND, WE CAN GET OUR “Product” ELSEWHERE. As for YOU CHIPPER, ALL YOU’VE DONE IS MAKE THE BONFIRE IN THE STREET BIGGER by adding YOUR CRAP to the pile. LEVI’S are NOT what they used to be anyway, LEE Riders and Wranglers are10X better. Good luck with your STUPIDITY and I hope to see you in Bankruptcy Court!

  • Nancy September 7, 2018, 11:44 am

    Don’t these people realize that taking firearms out of the hands of law abiding people puts them at risk for home invasions and all sorts of crime against the people they love and care for?
    Don’t they realize that taking firearms out of the hands of law abiding people only limits the law abiding people….not the criminals. Ban firearms and criminals will still obtain a firearm. How stupid can you be?

  • R. Hilburn September 7, 2018, 11:33 am

    This is nothing new for Levi’s. I read about their anti gun stance more than a decade ago. I have not bought anything made by Levi’s since.

  • Johnei September 7, 2018, 11:32 am

    Levis is a privately held company by the decendents of Levi Strauss. If they support the CEO he has the right to do it. If not they should fire him for wasting company money.

    The real problem is these idiots believe that stopping gun violence somehow equates to gun control. It does not. They really have nothing to do with each other. Gun control prevents law abiding citizens from getting guns to protect themselves. Stopping gun violence involves catching and punishing criminals who use guns. Making the punishments so harsh and actually imposing the punishements. To do this we need to get rid of the Insane left liberal judges who think criminals should not be punished. We should never see the repeat offenders that we see every day as they should never get out of jail.

    • Martingard September 7, 2018, 3:12 pm

      Spot on!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  • Big John September 7, 2018, 11:30 am

    Earlier this week I burned my NIKE’s, today I burned my LEVI’s…winter is coming quick, I hope the Hane’s CEO doesn’t do anything foolish or it’s gonna get a might uncomfortable around here till April or May!

  • Allan September 7, 2018, 11:29 am

    No rational thinking human wants gun violence!………Guns are not the problem ….no more so then cars or kitchen knives. The problem lies with mental health and the plethora of violent video games and movies designed to entice the youth of the world and the sick trend that permeates social media in today’s world. There will always be guns. And there will always be other jean manufacturers.

    • Aj September 7, 2018, 6:38 pm

      Don’t blame games and tv. I spent much of my Saturday mornings watching Bugs and Elmer, Tom and Jerry, GI Joe and Cobra destroy each other time and time again. Watched horror movies and gangster movies like Scarface, and never once thought about shooting someone or taking a bat to someone’s head because I got made fun of at school or got cut off in traffic. You know why? Because my parents taught me right from wrong and never gave up on me even when I made mistakes. Parents of the last couple generations have completely checked out before the end of their duty shift.

  • Rafael Aguirre September 7, 2018, 11:16 am

    Running around naked or loincloths might be making a comeback with all these idiots. One more brand to my shit pile.

  • Stewart M Bestwick September 7, 2018, 11:13 am

    Mr. Chip Bergh, as an American citizen and business CEO, has every right to say what\’s on his mind and what his opinion is! Though it is a singular point of view it is his, whether the mainstream public differ with him is their right as well. Nobody wants the crazies to continue their destruction and killing, we all need to work to get that problem solved, but it should be remembered that ALL Americans have a point of view and belief, so are pro 2A some are against it, fact is that the 2A is part of our US Constitution and even more importantly our history. I am pro 2A but strongly against the violence and targeting of innocent schools and our citizens.

  • Stewart M Bestwick September 7, 2018, 11:11 am

    Mr. Chip Bergh, as an American citizen and business CEO, has every right to say what’s on his mind and what his opinion is! Though it is a singular point of view it is his, whether the mainstream public differ with him is their right as well. Nobody wants the crazies to continue their destruction and killing, we all need to work to get that problem solved, but it should be remembered that ALL Americans have a point of view and belief, so are pro 2A some are against it, fact is that the 2A is part of our US Constitution and even more importantly our history. I am pro 2A but strongly against the violence and targeting of innocent schools and our citizens.

  • Gerald Mann September 7, 2018, 11:10 am

    I think that people that can afford to live in gated communities and can put up with all the crap that homeowners groups put on you , Then you can afford to make A H statements like these idiots. Problem is you can\’t remain locked in that bubble forever ! Truth of the matter is if you actually live in the REAL WORLD with us human beings that actually take up arms to fight for our freedoms and rights . Then things change, women get beat by the men who say they love them and cannot buy a firearm to protect themselves a lot end up dieing at the hands of that man ! and should your family fall victims to a home invasion your family is sometimes brutalized items damaged or stolen , and if you are lucky the police will get there before rigor mortise sets in on your corpses ! Firearm ownership is guaranteed by our Constitution , true it has been under assault by the politicians that would love to take our guns so they could have complete control over us and turn us from the land of the free to the land of the enslaved. We have got to get rid of the amendments allowing the governments to take out firearms away from us. They saved us from invasion by Japan during the Second World War , plans were made to invade the United States , but their Admiral Miramoto said we cannot invade the United States , because their is a rifle behind every blade of grass and we would lose ! Every place where the governments took the citizens guns admitted that they were wrong , crime went crazy and a lot of people were killed ! Guns are machines that are people operated , we must weed out the people who cannot posess a firearm and only the people that pose a danger !

  • póg mo thóin September 7, 2018, 11:09 am

    As we stated strongly over, over again backed by our founding fathers & God that these Socialist Democrats are not getting through their stubborn self destructing demize is that they are not taking away our constitution or the Bill of Rights. Rich liberal boys like Socialist Democrat Chip Bergh and many others of his pampered lifestyle and inherited businesses owners our ashamed that they are all equalled in power by the Bill of Rights. So, I myself recommend as many other aware Citizens and Patriots also recommend is to boycott these manufacturers and to not patronise them in anyway or form. This will further attack their achilles heel at let them fail and feel the equal wrath of united we stand and divided they will fall as our Bill of Rights is our bonding as a team of Citizens of the United States of America. over 95% product manufactured in foreign countries. Levis Strauss caters and markets to a new breed and is no longer a working mans go to work wear clothier for that matter and interest. It is like most Liberal taken over USA Icons / businesses that use the blood & sweat of others to gain profits by a name only. My fellow Patriots we must stand & fight together this midterm election. Vote straight Republican!

  • Scooter Tramp September 7, 2018, 11:07 am

    I’m sure the people in Thailand will comply. That’s where Levi’s are made.

  • Gerald Mann September 7, 2018, 11:06 am

    I think that people that can afford to live in gated communities and can put up with all the crap that homeowners groups put on you , Then you can afford to make A H statements like these idiots. Problem is you can’t remain locked in that bubble forever ! Truth of the matter is if you actually live in the REAL WORLD with us human beings that actually take up arms to fight for our freedoms and rights . Then things change, women get beat by the men who say they love them and cannot buy a firearm to protect themselves a lot end up dieing at the hands of that man ! and should your family fall victims to a home invasion your family is sometimes brutalized items damaged or stolen , and if you are lucky the police will get there before rigor mortise sets in on your corpses ! Firearm ownership is guaranteed by our Constitution , true it has been under assault by the politicians that would love to take our guns so they could have complete control over us and turn us from the land of the free to the land of the enslaved. We have got to get rid of the amendments allowing the governments to take out firearms away from us. They saved us from invasion by Japan during the Second World War , plans were made to invade the United States , but their Admiral Miramoto said we cannot invade the United States , because their is a rifle behind every blade of grass and we would lose ! Every place where the governments took the citizens guns admitted that they were wrong , crime went crazy and a lot of people were killed ! Guns are machines that are people operated , we must weed out the people who cannot posess a firearm and only the people that pose a danger !

  • póg mo thóin September 7, 2018, 11:04 am

    As we stated strongly over, over again backed by our founding fathers & God that these Socialist Democrats are not getting through their stubborn self destructing demize is that they are not taking away our constitution or the Bill of Rights. Rich liberal boys like Socialist Democrat Chip Bergh and many others of his pampered lifestyle and inherited businesses owners our ashamed that they are all equalled in power by the Bill of Rights. So, I myself recommend as many other aware Citizens and Patriots also recommend is to boycott these manufacturers and to not patronise them in anyway or form. This will further attack their achilles heel at let them fail and feel the equal wrath of united we stand and divided they will fall as our Bill of Rights is our bonding as a team of Citizens of the United States of America. over 95% product manufactured in foreign countries. Levis Strauss caters and markets to a new breed and is no longer a working mans go to work wear clothier for that matter and interest. It is like most Liberal taken over USA Icons / businesses that use the blood & sweat of others to gain profits by a name only. My fellow Patriots we must stand & fight together this midterm election. Vote straight Republican!

  • JD September 7, 2018, 11:01 am

    Per wikipedia, for what that’s worth, Wrangler closed its US manufacturing in 2005.

    Here’s an article about Jean companies that actually still produce in the US. Almost all of them from the left coast, the one on the west side of the country.
    http://www.thegoodtrade.com/features/american-made-denim

  • Rex September 7, 2018, 10:58 am

    Wranglers. I haven’t worn Levis in decades.

    • Boz September 7, 2018, 11:29 am

      Exactly correct Brother!

  • Kevin September 7, 2018, 10:57 am

    Hey Donald….Check this out: Time for a BIG import tax on foreign textiles. Or better yet maybe an EMBARGO. Desertion should come with a price.

  • Rick Litton September 7, 2018, 10:52 am

    Well I don’t need Levi Strauss products in my house. Maybe he will pay us not to buy them.

  • JRD September 7, 2018, 10:47 am

    It always amuses me when these CEO’s of the large corporations try to impose their personal agenda’s onto the US consumer. I always fight back by not purchasing their products. These CEO’s are overpaid and live in security gated communities. They’re living in a dream world untouched by the reality the normal citizens live in. The 2A is not going away ever! There have been civil wars over less. What we have going on in this country is a Socialist Coup against our Constitutional Republic.

  • Bill September 7, 2018, 10:43 am

    I will no longer buy any Levi’s goods. I will no longer shop at Dick’s Sporting Goods. I also stopped watching the NFL. If there are any other un-American companies using their products to further the socialist agenda, please list them so that I may stop using them as well. I think the NRA published a list like this some time ago, it is time again. If you cherish your individual freedoms, stop buying the one-world, socialist movement products.

    • Martingard September 7, 2018, 3:19 pm

      Yes!!!!!

  • RGE September 7, 2018, 10:41 am

    Oh I love this one. Paying shills to join anti-gun organizations, and sponsoring anti-gun policies because, heck they’re a company and have money to spend. OK well here’s the thing. I guess I’ll stop buying your clothes and even better, I’ll just go burn them. Oh I guess he forgot that the denim business was built on guns, roughnecks, cowboys, sheriffs, hard rock miners and the like. Almost all of them at the beginning were gun owners. Their goods can now join the now-discarded Nike athletic wear and other sh*t I bought over the years and be consigned to ashes.

  • Gun Man September 7, 2018, 10:36 am

    Levis are now part of the garbage heap. I have switched to Wranglers. BTW the relaxed fit Wranglers are also much more comfortable. Should have taken Bret Farr’s advice years ago.

  • JD September 7, 2018, 10:31 am

    As Levi Strauss & Co. is a San Francisco based company, I think to them, not taking the political stands they have would be more controversial.

    On another subject, walked into a Dick’s yesterday to see what firearms companies are still doing business with them. Disappointed, I found Ruger, Remington, Marlin, Beretta, and Savage still on their racks. 😥

    • Martingard September 7, 2018, 3:22 pm

      A freekin double standard for corporations. They go where the money is, regardless of future ramifications.

  • George H. September 7, 2018, 10:30 am

    Guns are NOT the problem, People, their Mentality and how they are socialized in today’s “society” are.

    Anagram of Levi : Evil.

    • Jim88 September 7, 2018, 11:28 am

      Right about that George H, it is such a modern tragedy but it wouldn’t be as cyclically problematic if the news media would just discipline themselves to not launch into their 24×7 coverage for days on end at each occurrence of these incidents, AND, they should never release the name of the shooter or video of the incident. Yes the issue is news worthy, but by this time it is clear to see that there needs to be limitation of media coverage less they inspire the next killer… this is a modern problem and it not going away with these modern behaviors.

  • BR549 September 7, 2018, 10:26 am

    I guess it is no longer surprising that liberal douchebags don\’t have the neuronal capacity to tell the difference between gun violence ……… and just plain violence.Rather than ever warm up a few of their comatose brain cells and ask what larger forces might have brought us to this brink of insanity through propaganda and the suppression of the truth, Liberals always manage to take the easy, warm and fuzzy approach to problem solving. The problem gets worse when one adds that these Einsteins are so impressed with themselves for thinking about some solution that they completely IGNORE the issue of whether their solution will even work.In this 2A instance, our buddy Chip, here, displays his global cluelessness like a medal of honor; COMPLETELY missing the larger issues of how Congressional corruption (Democrat as well as Republican), invasive globalist corporatism, and massive citizen disenfranchisement increase societal stress levels resulting in increased violence, but still he proudly wears his \”medal for participation.\”I pray this idiot has no children.

  • BR549 September 7, 2018, 10:26 am

    I guess it is no longer surprising that liberal douchebags don’t have the neuronal capacity to tell the difference between gun violence ……… and just plain violence.

    Rather than ever warm up a few of their comatose brain cells and ask what larger forces might have brought us to this brink of insanity through propaganda and the suppression of the truth, Liberals always manage to take the easy, warm and fuzzy approach to problem solving. The problem gets worse when one adds that these Einsteins are so impressed with themselves for thinking about some solution that they completely IGNORE the issue of whether their solution will even work.

    In this 2A instance, our buddy Chip, here, displays his global cluelessness like a medal of honor; COMPLETELY missing the larger issues of how Congressional corruption (Democrat as well as Republican), invasive globalist corporatism, and massive citizen disenfranchisement increase societal stress levels resulting in increased violence, but still he proudly wears his “medal for participation.”

    I pray this idiot has no children.

  • F.J. Varela September 7, 2018, 10:21 am

    Time to change to Arizona Jeans………..

  • skipNclair September 7, 2018, 10:01 am

    Just another socialist fool that one day is going to regret this decision. What gun violence? the so called violence your being spoon fed in order to disarm the american people? School shootings as an example are listed in the hundreds, when in reality, there are but a few actual shootings that take place. It would be nice, if regardless of the issue, that people would do some real research to learn the facts about the issue they are speaking out against.

  • Dick Bulak September 7, 2018, 10:00 am

    My kids will not be wearing anything LEVIS ever again. Just another one to add to the list. Keep the info going so we know who is trying to take away are 2nd amendment.

  • shrugger September 7, 2018, 9:58 am

    #GetWokeGoBroke

  • DARKWING September 7, 2018, 9:56 am

    Another freak from a company that has their goods made by slave labor in some of the most corrupt, violent, depressive countries in the world. But as are most libtards, blind to that fact as long as they have a venue to attack law abiding citizens. I haven’t worn levis in years (did when I was young). They are subpar and rarely fit properly. But guess what. Many, many conservatives will continue to buy from these type of businesses. If “EVERY” conservative would boycott these companies, they would soon be bankrupt!

  • RJL September 7, 2018, 9:48 am

    Time to quote various authors on this subject!

    Hoplophobia
    Hoplophobia is a political neologism coined by retired American military officer Jeff Cooper as a pejorative to describe an “irrational aversion to weapons.” It is also used to describe the “fear of firearms” or the “fear of armed citizens.” HOPLOPHOBIA. (1966) From the Greek___(weapon) plus __ (terror).

    An unreasoning, obsessive neurotic fear of weapons as such, usually accompanied by an irrational feeling that weapons possess a will or consciousness for evil, apart from the will of their user. Not equivalent to normal apprehension in the presence of an armed enemy. Hoplon also means instrument, tool or tackle, but it is the root of hoplite (man-at-arms, gendarme) and thus principally signifies “weapon” in English derivations.
    Col. Jeff Cooper, widely acclaimed as “The Father of the Modern Technique of Shooting,” introduced the two-handed grip at eye level, when it was standard for people to shoot one-handed, and often from the hip. Far less known, Cooper was a historian with a Master’s Degree in History from the University of Calif. at Riverside and he held a B.A. from Stanford in Political Science.
    Hoplophobia, n. Irrational, morbid fear of guns (c. 1966, coined by Col. Jeff Cooper, from the Greek hoplites, weapon; see his book Principles of Personal Defense). May cause sweating, faintness, discomfort, rapid pulse, nausea, sleeplessness, nondescript fears, more, at mere thought of guns. Presence of working firearms may cause panic attack. Hoplophobe, hoplophobic.
    Hoplophobes are common and should never be involved in setting gun policies. Point out hoplophobic behavior when noticed, it is dangerous, sufferers deserve pity, and should seek treatment. When confronted about their condition, hoplophobes typically go into denial, a common characteristic of the affliction. Sometimes helped by training, or by coaching at a range, a process known to psychiatry as “desensitization,” a useful methodology in treating many phobias.
    Hoplophobic behavior is often obvious from self-evident irrational responses to real-life situations and is frequently seen in the news media and public debate. When a criminal commits a crime using a gun, hoplophobes often seek to disarm, or make lists of, innocent people who didn’t do anything, a common, classic and irrational response.
    The idea of creating an enormously expensive government-run 90-million-name database of legitimate gun owners — which would not include armed criminals — is a prime example of an irrational hoplophobic response to the issue of crime. How writing your name in such a list would help stop crime is never even addressed. (See, “The Only Question About Gun Registration”)
    An effort is underway nationally to have Hoplophobia recognized in the DSM, the official directory of mental ailments. Resistance from elements in the medical profession suggest this may be quite difficult, but that does not reduce the importance of recognizing a widespread, virulent, detrimental mental condition commonly found in the populace. The actual number of undiagnosed hoplophobes is unknown but believed to be in the tens of millions.
    Read Dr. Sarah Thompson’s brilliant essay on the medical nature of this affliction, the article that got the ball rolling on serious medical study of a condition affecting millions of Americans.
    Read Dr. Bruce Eimers’s insightful short description of the problem.
    Hoplophobes are dangerous. They should not be involved in setting public policy.
    Hoplophobes are victims. They are sick and need help.
    Hoplophobes deserve sympathy. It’s not their fault they are afflicted.
    Hoplophobes should seek treatment. Help shoot for a cure.

    People who are terrified of and hate guns — hoplophobes — don’t care about anything rational, and we waste our time on such arguments. They want guns to go away. They don’t trust guns. They don’t trust people who have guns, and especially people who like guns. The only exception is “official” people with guns, meaning, they’re from the government, a source of relief.
    They will seize on anything else, because Hoplophobia is an irrational fear. Conveniently for them, the language of the report itself says that the limits of this individual right have not been clearly defined.

    To a Hoplophobes, that means your right to arms can be legally limited to a single gun, with a single round, that does not operate, and is locked away, with government holding the key. And even that leaves them nervous.

    What we really need is research and medical-treatment programs for the poor, unfortunate people who are terrified of guns, won’t go near guns, who would not defend themselves or their families if they had to, and who, very plainly, hate guns.

    Hate is a terrible thing.

    It must be confronted vigorously, righteously, and in a forthright manner. Logic and law do not confront hate or help lessen it. We must learn not to tolerate gun hate, anywhere we find it.

    Hoplophobic behavior in government, schools, and all facets of public life must be recognized for what it is, exposed, and rooted out or treated. Seemingly utopian pacifists are free to profess their love of a weapon-free world, but they must start by disarming the evil, criminal and tyrannical. Disarming the public is a vent for their twisted fear and hatred, a grotesque affront to freedom, and unacceptable. Disarming an innocent person is an act of violence.

    Guns save lives. Guns stop crime. Guns are why America is still free. The history of freedom is inextricably tied to the development of weapons (an interesting study, by the way, if you have the time to examine it). Good people need guns. Efforts to end that are immoral and unjust, and when done by government, is a direct failure to “preserve, protect and defend the Constitution.” That’s a violation of the oath of office, which should lead to removal from office and possibly even criminal charges.

    The people we elect or hire for public service should be screened for latent or overt gun hatred, and disqualified if such hatred is found, before it can do any more harm to our nation and its values.
    It is well past the time when the DSM (Diagnostic and Statistical Manual of Mental Disorders), the catalog of recognized mental infirmities, includes “Hoplophobia,” in all its forms, and serious medical research is conducted to identify and treat this pernicious condition that threatens us all. The doctors among you should begin raising this issue. If you’re not a doctor but have one or two, ask them about it.
    The opponents of gun rights come in four fundamental categories:

    Utopian Idealists – Dreamers willing to ignore human nature (anger, hostility, temper, greed, lust, hunger, poverty, want, megalomania, social pathologies, etc.) in the vain hope for a world where no one ever needs to defend themselves or others; Result: misguided efforts to disarm the public since no one should ever be capable of exerting lethal force for any reason. Fairly rare.

    Routine Bigots – Ignorant gun haters who, generally, have never actually seen a real gun much less fired one, and hate what they don’t know; strong corollaries with race haters; Result: Vigorous anti-rights profile if left alone, however they often resolve their blind hatred when education removes the ignorance — frequent anecdotes of such folks “converting” after their first time at a range. Quite common.

    Hoplophobes — Unfortunate souls afflicted with a phobic terror of firearms, deserving of pity, and in need of medical attention; Result: Though they should never be involved in setting policy on self-defense, national security, or Second Amendment rights, they often insinuate themselves into such positions, their need for treatment goes unattended, and they cause grievous social harm. Easily mistaken for plain bigots. Too common.

    Power Mongers – Like some at the U.N or many anti-gun-rights politicians, they know full well that an armed public interferes with their plans, and they insidiously use lies about the gun issue, and “disarmament (of you but not them) as a road to peace” as a power base and source of support; Result: truly evil, tyrants’ who ultimately suppress human rights, contribute to global genocides, live an elite lifestyle, care not for their fellow citizens. Rare but extremely dangerous.

    Example of the Sickness:

    “My own view on gun control is simple: I hate guns and I cannot imagine why anybody would want to own one. If I had my way, guns for sport would be registered, and all other guns would be banned.”
    –Deborah Prothrow-Stith, Harvard School of Public Health

    The right of decent private citizens to personally possess, transport, and responsibly use arms without government interference is the ultimate freedom and the main pillar supporting all other liberties. Few cultures have allowed their general population access to weapons, the tools of power, to the same degree as the United States. Instead, most societies have restricted the keeping and bearing of arms to a select few power brokers and their agents, often resulting in oppression on a grand scale.
    Despite a massive amount of historical evidence to the contrary, there is a substantial body of Americans, many occupying positions of influence, who contend that the abrogation of the Second Amendment is the quickest path to domestic tranquility. Since this is as absurd as advocating blood-letting as a cure for anemia, it would seem advisable to question the motives and mentalities of the gun control advocates themselves.
    In my observation, weapon prohibitionists can be broken down into seven major categories. Even though their motives may vary they all pose a mortal threat to liberty.

    ELITISTS
    Many of those in favor of oppressive firearms legislation are best classed as elitists. Elitists frequently identify with a peer group based on wealth, power, rank, social status, occupation, education, ethnic group, etc. and perceive themselves and their peers as inherently superior to and more responsible than the “common people”, thus more deserving of certain rights. Since elitists practically consider those outside their class or caste as members of another species, that most anti-elitist list of laws, the Bill of Rights is viewed by them as anathema. Naturally, the Second Amendment is their first target as it serves as the supporting structure for other nine amendments.

    AUTHORITARIANS
    Another type of individual who favors the restriction of private gun ownership is the authoritarian. Authoritarian personalities are characterized by their belief in unquestioning obedience to an authority figure or group and a disdain for individual freedom of action, expression, and judgement. Those with authoritarian personalities function well in symbiosis with elitists occupying positions of power. Because authoritarians repress their desires for autonomy they harbor a deep resentment toward free and independent thinkers. Of course, authoritarians do not want firearms in the hands of the general population as this constitutes a major obstacle to fulfilling their pathological and obsessive desire to control people.

    CRIMINALS
    It goes without saying that career criminals would like to see the public disarmed for obvious reasons. A well-armed population makes crimes such as assault, robbery, and burglary hazardous for the perpetrator and this is bad for “business.” Also, even non-violent or “white collar” criminals live in constant fear of retribution from the public that they financially bleed and would therefore prefer that the public be disarmed. Evidence supporting this hypothesis can be gathered by studying the Second Amendment voting records of those legislators who have been convicted of willful misconduct.

    THE FEARFUL
    Cowards are easily or excessively frightened by things and situations that are recognized as dangerous, difficult, or painful. It therefore stands to reason that the mere thought of guns and the circumstances in which they are employed causes them abnormal amounts of stress. Rather than admit their weakness to themselves or others, some fearful types jump on the anti-gun bandwagon and purport moral superiority to those “barbaric” enough to employ lethal force against armed assailants by claiming various humanitarian and pragmatic motives for allowing evil to remain unchecked. Many of these individuals harbor an envy induced resentment toward anyone with the means, skill, and will to successfully stand up to criminal aggression.
    The desire to assert oneself exists in nearly everyone, wimps included, so cowards seek out tame enemies against whom they can ply their pitiful brand of machismo. Instead of the sociopaths who commit acts of wanton aggression with guns, guns themselves and responsible gun owners are the main targets of their attacks. After all, real criminals are dangerous, so cowards prefer doing battle with inanimate objects that do not have a will of their own and decent law-abiding people whose high level of integrity and self-discipline prevent them from physically lashing out against mere verbal assailants, however obnoxious they may be.

    IDEOLOGICAL CHAMELEONS
    Ideological chameleons follow the simple social strategy of avoiding controversy and confrontation by espousing the beliefs of the people in their immediate vicinity or advocating the philosophy of those who scream the loudest in a debate. Quite a few supposedly pro Second Amendment public officials have shown themselves to be ideological chameleons when they supported restrictions on the private possession of military style semiautomatic rifles following recent atrocities in which such firearms were employed. Like their reptilian namesake, people who merely blend in with the ambient philosophical foliage seem to have little insight into the moral and social ramifications of their actions. Political and/or economic gain along with avoidance of confrontation are their only goals.

    SECURITY MONOPOLISTS
    Security monopolists are those members and representatives of public and private security providing concerns who want the means of self-protection out of private hands so that they can command high fees for protecting the citizenry against the rising tide of crime. These profiteers stand to lose a great deal of capital if citizens can efficiently defend themselves. To the security monopolist, each criminal who enters and exits the revolving door of justice is a renewable source of revenue providing jobs for police, social workers, victim counsellors, judges, prison employees, security guards, burglar alarm installers, locksmiths, and others employed by the security monopolies or their satellite organizations. No wonder it is so common for an honest citizen to be more ruthlessly hounded by the authorities when he shoots a criminal in self-defense than a criminal who shoots honest citizens.

    THE DYSFUNCTIONALLY UNWORLDLY
    Just as a limb will weaken and atrophy if not used, so will aspects of the mind fail to develop if nothing in one’s environment exists to challenge them. People who have led excessively sheltered lives tend to have a difficult time understanding certain cause and effect relationships and an even harder time appreciating just how cruel the world can be. These dysfunction ally unworldly types are truly perplexed at the very notion of firearms ownership regarding defense. To them, tyranny and crime are things that happen in other places far removed from their “civilized” universe. Also, they do not understand the value of private property and why some people would fight for theirs since they never had to work hard to acquire what they possess. While those suffering from dysfunctional unworldliness are most often people who have been born into considerable wealth, this condition is also common in members of the clergy, academicians, practioners of the arts, and others who have spent much of their lives cloistered in a safe and pampering environment. While many of these people may be quite talented and intelligent in some ways, their extreme naivety makes them easy prey for the tyrants who use them for the financial support and favorable advertisement of their regimes. The anti-gun movement is well represented and financed by the dysfunction ally unworldly.
    The price of liberty is eternal vigilance, and it behooves all vigilant lovers of liberty to know and be able to recognize the various types of arms prohibitionists and understand their differing but equally dangerous motives. Acquiring knowledge of one’s foes is the first step toward defeating them. We must never forget that a threat to private firearms ownership is a threat to all freedoms.
    The inalienable and fundamental right to keep and bear arms which is enumerated by (but predates) the Second Amendment to the U.S. Constitution is not about hunting, gun collecting, or target shooting. Its purpose is to ensure that every responsible American personally possesses the means to defend the Republic from all forms of tyranny, within and without. It is what permits the other nine Amendments in the Bill of Rights to be more than mere hollow phrases on a piece of paper. Its free exercise is the antithesis of serfdom and the only meaningful form of holocaust insurance known to man.
    We must never insult and degrade the spirits of our Founding Fathers by permitting the Second Amendment, the pillar of freedom, to be destroyed by the cold flame of legislative ink.

    • Kenneth Gordon September 9, 2018, 7:01 pm

      SPOT ON

      Very educational and very well said.

    • Kenneth Gordon September 9, 2018, 7:02 pm

      SPOT ONVery educational and very well said.

  • Sean Carberry September 7, 2018, 9:46 am

    There are other pants. You choose your path.

  • KurtW September 7, 2018, 9:44 am

    That’s a shame – a real shame. Their “watch pocket” is a PERFECT fit for holstering several of my pistols. Holds them securely, too, even at a full-on run across terrain.

    Time to explore other brands, especially now that I’m “woke” to their history of anti-2A activity.

  • Boss September 7, 2018, 9:37 am

    I haven’t had any truck with LEVI since they demanded Boy Scouts allow homosexuals in the troops. I since this may be their may be their “Spartacus Moment”!

  • LtCol JR September 7, 2018, 9:35 am

    Let’s start a divest yourself of any Levi’s stock you make hold, boycott ALL their products immediately.
    Promote this on every gun related site you frequent.
    Thrm, let’s go full James Woods on Levi’s and sell any funds or mutual funds that have Levi’s stock in them, too.

    I’d so love to see Levi’s loose 10% of it’s value this next quarter like Dick’s just did and Nike is fixing to do.

    That would make my day, week, month, maybe even year!

  • Big Ed September 7, 2018, 9:30 am

    I haven’t bought a pair of Levi jeans in years. Guns are not the problem. Society is the problem. The progressive liberals have spread their ideology in our schools and society in general. There are no consequences for the actions for the people who hurt and kill others. The judicial system has been neutered when it comes to the sentencing they can hand out. Every time we have a mass shooting the media plays it time after time on tv and immortalizes the shooters name. Then the media says we need to find out why the shooter did this. Unfortunately the country already knows what causes most of the shootings. Maybe we should be concerned about the root cause of the problem. For example violent movies, video games, bullying, radical ideaology into terrorism just to name a few. We have created a society where people have been desensitized to violence and have no regard for humanity. Myself I will never give up my ar 15 I use to protect my family from people like this. Levi Strauss will never get business from my family.

  • Pat Riot September 7, 2018, 9:26 am

    Levi’s joining a growing anti American movement which in many ways is similar to the start of the Nazi/Communist Movement of the 1930’s. Beware, a new enemy lives among us. Unless we rise up against them we will fall before them.

  • tim September 7, 2018, 9:23 am

    So Bergh doesn’t want to take our 2nd amendment away, so instead he tries to hide it by giving $million contributions to people that do.

  • Kalkavekkian September 7, 2018, 9:20 am

    All american clothing makes great jeans for around $50. Been buying them for awhile now. Everything is made in the usa and good quality. No need to support these nafta deserters any longer. These people like bergh are anti american and getting filthy rich. Join the resistance now or pay later when all your rights are gone.

  • cfish September 7, 2018, 9:06 am

    I don’t buy Dick’s or Levi they even place their belt loops so it’s inconvenient for a gun belt.

  • Michael Keim September 7, 2018, 9:02 am

    That’s why I buy Wrangler Cowboy Cuts. Plus they’re made better.

  • Bill Agaana September 7, 2018, 9:01 am

    This ‘news’ about Levi’s anti-gun stance is not news. For decades a portion of the proceeds from the sale of every Levi’s branded product has bee donated to an organization devoted to the disarming of law-abiding Americans. The organization identifies itself with the initials PAX. Don’t believe me? Contact Dillion Precision Products of Scottsdale, AZ. They revealed Levi’s connection to PAX decades ago through articles in their monthly publication, The Blue Press.

  • steve September 7, 2018, 8:59 am

    I stopped buying Levi’s in the 90’s when they withdrew support from the Boy Scouts of America because BSA made a stance against homosexual scout masters.

  • wrangler5 September 7, 2018, 8:52 am

    This guy lives and works in San Francisco, so he drinks the same water as all the other loons who live there. Plus, he HAS to talk like this if he wants to get invited to any of the parties that the SF big shots throw.

    • Martingard September 7, 2018, 3:33 pm

      Well said, LOL!

  • Steve in Detroit September 7, 2018, 8:40 am

    Very concise and spot on comment. These CSers earn millions a year selling their pennies a day labour produced product for a insane profit margin to U.S. market. They want us to be sheep, unarmed with their corporate boot on our neck. Buy Wrangler.

    • LtCol JR September 7, 2018, 9:10 am

      Right on! Buy Wrangler and NURN Levi’s! Video and Publish it on ALL social media sites with an explanation why you’re burning Levi’s products.

  • Randy Romesburg September 7, 2018, 8:36 am

    I to want to end gun violence. I also know restricting or taking guns from legal gun owners is not the answer. Maybe a mandatory 5 years sentence for possession of a firearm during the commission of a crime might be a start. As far as Levis goes when did jeans become stretch pants. I have not bought them after I noticed that they had stretchy fabric in them.

  • Peter mcwilliams September 7, 2018, 8:29 am

    Too bad about Levi’s ,,but their products haven’t been made in the states for quite a number of years and I will not and haven’t supported them in years as well,,,no huge loss here,,,there’s a ton of Jean makers out there and they actually fit not running small

  • Altoids September 7, 2018, 8:16 am

    Levi’s has had a long history of this kind of thing. This is not new to them. It goes back about 30 years that I can remember. I haven’t bought Levi’s in at least 40.

  • steve marlowe September 7, 2018, 8:12 am

    hey stop killi8ng babies , work on drug abuse,human trafficking, world hunger, poverty,there are many things these people could turn to but they want to take away, or limit my ability to protect my family, and no the police can not do it, they simply investigate crimes after the fact

  • Gerald W Lee September 7, 2018, 8:06 am

    I don’t know that Levis are even made in the USA anymore. I checked and 99% of Levis products are made everywhere but here. They have one line – Made in the USA Levis 501’s and that’s it. They’re not really a USA company.

  • Brian September 7, 2018, 8:01 am

    WRANGLERS! Levi has closed it’s last American facility and uses nothing but foreign sweatshops to produce their anti-constitutional products. So glad to be a WRANGLER patron. LEVI SUCKS!

  • singleshotcajun September 7, 2018, 7:47 am

    I was living in Mississippi when Levi Strauss shut down their plant near Jackson and moved it to Mexico , mid eighties. I have not purchased their brand since. Wranglers jeans for me.

  • John Mount September 7, 2018, 7:39 am

    Good Bye Levi, No longer interested in your products.

  • Gino September 7, 2018, 7:34 am

    Shocking a leftist named {{{Bergh}}}

    • LtCol JR September 7, 2018, 9:16 am

      He’s just left off the second syllable to his last name… “doll”
      Leftist traitor, using his “former” army officer bona fides as a credibility statement makes me sick. Stolen valor? Or if not, I’m betting he got invited to leave the service.

  • Mark September 7, 2018, 7:32 am

    If Levi’s is truly interested in ending violence, join the fight against drugs. It’s one of the biggest problems we have and ruins the lives of far more youths than guns. It’s also a major contributor to gun violence.

  • Bob September 7, 2018, 7:27 am

    Levis and Nike. No longer truly American.

    • Willy September 7, 2018, 8:31 am

      Yes, no longer truly American. In fact, they have flipped and become anti-American. Anti-American values, and American culture in general. They are focusing on the wrong things, by the way, which are guns. They need to focus on why people have become so homicidal.

  • Mike S. September 7, 2018, 7:25 am

    “….we simply cannot stand by silently when it comes to the issues that threaten the very fabric of the communities where we live and work,”

    Levi’s have been threatening the very fabric of the communities where they live and work ever since they were one of the first companies to come out strongly advocating gay “marriage”. They continue to threaten and endanger their communities by this action.

    THey’ll never get a single penny’s worth of my business.

  • Jim Smarr September 7, 2018, 7:23 am

    Texas Ranching Family since the 1820’s. We will no longer support Levi’s. We will finally cross over to Wranglers. Levi Strauss does not support the America I grew up in. Red Meat eating red blooded Americans in the fly over States are finished supporting Corporate liberals.

  • Joe September 7, 2018, 7:06 am

    I’m happy to say that I haven’t purchased and LEVY apparel since my teens and that’s over forty five years gone. Levy can go pound sand.

  • Ghost September 7, 2018, 6:59 am

    1/8/2004
    SAN ANTONIO — Levi Strauss & Co., the California Gold Rush outfitter whose trademark blue jeans have been an American clothing staple for generations, on Thursday closed its last two sewing plants in the United States
    Levi Is Closing 11 Factories; 5,900 Jobs Cut – The New York Times reported
    Feb 23, 1999 – moved operations to Asia or Mexico,
    Screw Levi Strauss, you won’t be missed…

  • KCsmith September 7, 2018, 6:53 am

    I don’t see why a company who employs mostly foreign sweatshop workers gets to have an opinion on American politics.

  • akjc77 September 7, 2018, 6:52 am

    The media Hollywood and fashion industry are all losing big $$ by supporting the leftwing Socialist party and Trump bashing. Serves them rite! Levis is just another brand to avoid now!

  • Jay September 7, 2018, 6:44 am

    Once again just being a CEO or some higher up in a company most certainly doesn’t mean you have any common sense! When these buffoons can explain and point out which of the hundreds of thousands of laws on the books has ever prevented a crime, I’ll listen to what they have to say on the matter!

  • Joe Ernst September 7, 2018, 6:30 am

    Levi moved a lot, if not all, of their manufacturing into Mexico. El Paso, Texas use to have major Levi manufacturing in the City. There are blocks and blocks of deserted buildings that Levi left behind. Absolutely unAmerican.

  • Robert September 7, 2018, 6:12 am

    Here we go again, another Socialist Savior going to save the world through corporate politicization. Let’s all hit them in the bottom line and put him on the bread line.
    It’s becoming a disease that the country will be forced to eradicate.

  • Howard Cannon September 7, 2018, 5:58 am

    Levi doesn’t support me and my RIGHTS, I don’t support them and their PRODUCTS!

  • Chuck September 7, 2018, 5:58 am

    One more reason why I wear Wrangler Jeans!

  • Retnavet September 7, 2018, 5:56 am

    Saying more gun laws are needed because criminals commit crimes with them is like castrating ones self because you think your neighbors have too many children

  • Mike September 7, 2018, 5:41 am

    Always did like that little “Buddy Lee” fella. No more Levi’s for me. Let’s start our anti Levi’s campaign now

  • Vash454 September 7, 2018, 5:33 am

    Duluth Trading makes high quality jeans that last a LONG time ( mine are going on two years)- at about $70 – much less during their regular sales.

    Support companies that don’t shove their politics down your throat.

  • Dr. Strangelove September 7, 2018, 5:28 am

    I’d boycott Levi, but I switched to Carhartt many years ago. It’s a much better value and made in Mexico.

    • Kalkavekkian September 7, 2018, 9:08 am

      I have been buying my jeans from all american clothing company. All their stuff is made in usa and cheaper than levis not to mention good quality. Wake up people.

      • DavidC September 7, 2018, 7:02 pm

        I have been buying All-American jeans lately also ! Good quality and USA Made !

  • jo September 7, 2018, 4:57 am

    to listen to levi’s is to listen to new world order thru the bs of democratic socialism ie the stuff hitler brought to Germany in the 1930’s

  • Randy September 7, 2018, 4:51 am

    I think Bergh’s comparison of his company supporting the case for supporting Civil Rights Laws to the Second Amendment restrictions is like comparing Apples to Oranges. First of all supporting the Civil Rights Laws thanks to the Republican Party was affirmed into laws that minorities should have had according to the original words in the constitution. The only reason it wasn’t was because of Southern Congressmen, who later formed the Democratic Party, didn’t want it affirmed because they didn’t want to keep their slave trade.

    Bergh’s and the General’s ignorance of the founding fathers intention when they included the Second Amendment is really not all that surprising. First of all just because somebody was a senior officer in the military doesn’t mean they are supporters of the Second Amendment or even the First Amendment. I have seen many senior officers in the military who openly support even restricting even their own troops from owning firearms, which is really doesn’t make sense. These officers on one hand are willing to give their troops some of the most destructive weapons on earth when they are at war, but not when they are at home to defend themselves or their own families. Hence, we have terrorist like Major Nidal Malik Hasan able to kill unarmed US soldiers while they were on there own base.

    The founding father’s included to the Second Amendment to control attempts from a government tyrannical government and the right to defend themselves. These people who want to restrict our rights don’t think a tyrannical government couldn’t happen forget the “Battle of Athens, Tennessee” became a battleground. The local crooked Sheriff, who ran the town, was oppressing the local citizenship by brute force. The returning GIs from the war tried to vote the Sheriff out of office and during the elections the Sheriffs deputies arrested one of the ex GI’s when was observing attempts by the deputies in stuffing the ballot boxes and the final straw was when the deputies refuse to let a local Black Farmer from casting his ballot and when the opposition group insisted the accepted his ballot he dropped the ballot and one of the deputies shot him in the back. Then these ex GI’s raided the local National Guard Armory and cornered the Sheriff and his deputies in the Jail with the ballot boxes and put an end to at least their current corrupt government official. People like Bergh’s and even the General are really out of touch with the general populace and they don’t feel the oppression from all the restrictions that local, state, and finally the federal government regulations and laws that keep getting added every year just makes us less free. Bergh’s business was formed by people who believed in the foundations on which this country was formed especially the right to defend themselves.

    Bergh’s needs to be reminded that large corporations like Carnegie, Morgan, Chase, Rockefeller and Ford where companies that abused and even killed their workers during the times when these companies were growing. They held the power of government and the guns to keep their employees in line. If Bergh was so concerned about people what about all the people he laid off from the American Plants to take advantage of making his jeans in countries where working conditions are generally at the very best poor. He built those factories in countries where there are virtually no labor or environmental laws which are killing the locals, which in the end are really no big deal for the the Bergh or the Nike’s of the world. Oh they might make inspections of plant’s like Nike, but when the inspectors are gone there is nothing to stop them from going back to being oppressive. These company are not going to move their plants that cost millions because they have some minor thing such as labor mistreatment.

    These same people like Bergh’s and even military officers who believe you really have no right to own a weapon. I know Bergh’s and even the General say they aren’t against the Second Amendment, but the groups they are supporting are actually advocating just that.

  • Mark September 7, 2018, 4:44 am

    Thank God I’ve have always been a Wrangler man (and always will be now) !!!

  • Vince September 7, 2018, 3:35 am

    Wonder how much-armed protection Chip has? CEO of a multi-billion dollar company! There are CEOs with way less clout who have armed protective service details. I found it so ironic, Chip fails to mention that. Makes you have to ask the question..

  • Mark S McKinney September 7, 2018, 3:25 am

    I boycotted Levi’s for quite a few years because of their anti gun stance. I gave in last year as things have died down…Now they are back into the forefront once again. They need a few lessons about gun violence, and gun control. It had been quiet for a good while, so now they are risking business once again. Besides, their prices are too high anyway.

  • bbbs53 September 7, 2018, 3:24 am

    Hey Chump, a lot of us are switching to Key jeans, you all are going to learn the same lesson Dicks is learning!

  • Bobs your uncle September 6, 2018, 12:18 am

    The fashion/clothing industry is under attack from environmental groups big and small for pollution caused by the manufacture of their products, in the third world, the brand LEVI is a major target, why they would target another industry rather than spend time and resources cleaning up their messes isn’t all that much of a mystery, it’s probably cheaper and makes the statement we’er the good guys because we hate guns.

  • Sepp W September 5, 2018, 5:41 pm

    “Finally, Bergh hopes to incentivize his employees to join him in his righteous crusade. Levi Strauss will double its usual employee donation match to anti-gun organizations and pay employees for sixty working hours per year (5 hours per month) to volunteer for the same organizations.”

    I imagine that contribution will be on the marginal side. I seem to recall Levi jeans are all made off shore nowadays. Can’t be talking execs because I assume those are salaried employees and the article references “paid for 60 hours. . . .”

  • Pat Wickersham September 5, 2018, 2:04 pm

    The option of doing nothing, is better than doing stupid, just to claim it’s something..

  • Bobs your uncle September 5, 2018, 10:19 am

    Yes, its all about guns, but don’t look at the ecological disasters caused by the fashion industry, (blue rivers) we need more gun laws,that will fix everything. Don’t look here, look over there, pathetic.

Leave a Comment

Send this to a friend