Left Freaking Out Over Dana Loesch’s ‘Clenched Fist of Truth’ Ad

The NRA’s Dana Loesch has the Left freaking out over a video in which she calls on the group’s members to fight back against the “violence of lies with a clenched fist of truth.”

I’m not exactly sure what she means by that — tell the truth?  stand up for what you believe in?  trust but verify?  check multiple sources?  — but Shannon Watts, the Founder of Moms Demand Action for Gun Sense in America, is positive that Loesch is fomenting upheaval.

“There’s no mistaking the purpose of this ad: it’s meant to drive fear and incite violence. By dog whistling white supremacists and vigilantes with the tacit encouragement to harm their political opponents and ‘others,’ the gun lobby is attempting to ignite a culture war,” said Watts in a statement.

“They’re trying to convince Americans to take up arms against people from other races and political parties,” she continued.  “It’s sick and cynical, but Americans and lawmakers are roundly rejecting the hateful and divisive politics of the NRA leadership.”

The video’s gone viral, garnering millions of views on Facebook.  And now there is a petition demanding that the NRA take the video down. At the time of writing this, the petition has generated 20,294 signatures, shy of its total goal of 25,000.

“The National Rifle Association has released a truly frightening recruitment video, pitting gun owners against anyone who stands against the current president and his hateful ideals,” states the petition on the website Care2 Petition. “While the video never explicitly calls for violence, the implication is clear. It is a rallying cry.”

Loesch responded to the controversy both in an interview on NRA Tv (see below)  and in a comment to the New York Times.

“I hardly think that condemning violence is inciting violence,” the conservative talkshow host told the New York Times. “I think the ad is very clear — there are excerpts from actual riots that are included in the ad, and that’s exactly what I’m addressing.”

Was what Loesch actually said promoting violence? I don’t think so. But I’m also reminded of what pollster Frank Luntz says about messaging in general, “It’s not what you say, it’s what people hear.”

To that end, if the Left has violence on its mind, which in the wake of the shooting of Congressman Steve Scalise (R-LA) it certainly seems like it does, then anything anyone says can serve as a trigger.

My advice to the NRA is, don’t pull the video.  Stand your ground.  Fight back against the hyper-sensitive and reactionary Left with a swift boot of shove it!  (Get it, instead of a clenched fist of truth, a swift boot of shove it? Hehehe.)

About the author: S.H. Blannelberry is the News Editor of GunsAmerica.

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  • Tommie Thompson May 13, 2019, 3:04 pm

    What a Stupid, paranoid woman Shannon Watts is! Or like any typical leftist loon, who feel it’s their right to cram their ideology down the throats of anyone who doesn’t agree with them. After all, only their opinions matter! Other their rights matter! Not the rights of her opponents, who are exercising their God-given and Constitutional Rights. That is the arrogance of the left. Their opinion is the only one that matters. There is no other opinion that is relevant to them.

  • Justin July 8, 2017, 10:33 am

    Does anyone else find it ironic when the left warns about the dangers of violent speech when their members, inflamed by anti-government rhetoric, have tried to murder people who have a different political view?

  • Sly July 7, 2017, 11:27 pm

    Sounds like Hilter Final Solution is beginning again. Don’t think 70 years has been that long ago. The United States is not exempt

  • Darren P. July 7, 2017, 7:56 pm

    God bless you all. JESUS Christ is the way and the light.

  • Boomer July 7, 2017, 4:09 pm

    Dana, will you marry me? Lol
    To say this encits violence is just another attempt by the left to twist the words of anyone who speaks against them. Do they not understand metaphor? Apparently, only when it serves them.
    Once again, they speak to the uninformed, the ignorant and to those who\’ve been brainwashed by those behind them to believe that th left is benevolent and the right is evil… Pay no attention to the man behind the green curtain, pulling all the strings so you only believe what the powers to be tell you.

  • George Wade July 7, 2017, 3:38 pm

    Perhaps the more appropriate logo for Gun Rights advocates would be two open hands emanating from a map of the US/Alaska/Hawaii.
    One hand offering the Declaration of Independence and the other, The Bill of Rights.
    Somewhere in the recesses of my 69 year old brain, I recall what I learned in a small Gilbertsville, NY country school…freedom of individual belief, respect for
    others, and obedience to laws in keeping with the “life blood”
    documents of the Republic noted above for which our American
    flag stands.

  • Lilburn July 7, 2017, 3:03 pm

    The violence is already present, I hope people understand she’s only suggesting taking steps to protect one’s self and property.

  • Steve July 7, 2017, 2:20 pm

    I’m an NRA member, and personally I found the ad pretty ridiculous myself, as well as more damaging to the NRA/gun owners than it was beneficial.
    but Shannon Watt’s/Everytowns interpretatation? that is just insane(and I can’t help but think dishonest as well.)

  • C. Aldridge July 7, 2017, 1:33 pm

    The only violence I’ve seen is coming from the liberal socialists/communists. They are also taking away people’s First Amendment rights by not allowing them to voice their opinions. They want everyone to hear their way of thinking and anything else they shut down. They must be afraid they might hear something that will change their mind. That goes against the collective and can’t be tolerated. Isn’t it their idea to be tolerant. They teach it all the time. I guess tolerance only applies to their ideas. If they like their socialist society idea so much, why don’t they move to Europe? It would make it so much better here.

  • davud July 7, 2017, 1:25 pm

    ‘ … fight this violence of lies with the clenched fist of truth.’

    hard not to see this phrase as justifying violence as a response to speech someone doesn’t like, since it draws an equivalency between the two, then throws in an image of physical violence for good measure. sure, just punch anyone you deem a ‘liar.’

    the NRA is a firearms advocacy organization and the video doesn’t have a single reference to guns. looks like the NRA is positioning itself as an umbrella organization for angry people prone to conspiracy belief. i wonder if alex jones feels his turf is being threatened. ted nugent is probably SMH, since this came out like a week after he asked the nation for rhetorical forbearance.

    • Dewey July 9, 2017, 9:39 pm

      Take a look at the NRA ad with Charlie Daniels. It’s so incoherent that he makes Nugent look like a Rhoades Scholar.
      Just embarrassing. The NRA sees its membership no differently than many anti-gunners do, as slack-jawed, illiterate rednecks.
      The difference is that the NRA wants your money.

  • KTCarpentry July 7, 2017, 12:50 pm

    This is no news. I just sat down to lunch and turned on Adam-12. The “loving and tolerant” took over the local University campus. UCLA? Remember that this was 1969 or so. They moved into the faculty offices and attempted to shut down the University. The staff asked them to leave or the police would be called. They refused. The police showed up and the staff again asked them to leave. They refused and began chanting. The police (our heroes) politely asked each student to vacate the premises. They were called foul names and refused. Eventually, each student was arrested. Back at the station, the students threatened the ranking officer with violence. A nice girl asked the officer why they had to be arrested. Why not ignore them? He asked her when it would be a good time to arrest them. When the rioted? When they burned down the college? The next day, his car was vandalized. A total loss.

    This crap has been going on for fifty years. When does the left become loving and tolerant?

    • Dan July 10, 2017, 1:45 pm

      WHen does the right? There have been many, many more violent actions by the right than the left over the last few years.

      • LJ July 12, 2017, 4:15 pm

        Name six …

      • nunya July 12, 2017, 4:30 pm

        bold face lie Dan, that is very sad and disappointing

  • bjg July 7, 2017, 11:53 am

    Every thing American offends the scum sucking left. Only they can use a clenched fist. The Right does it and it scares the hell out of the cowardly scum.

  • Grady July 7, 2017, 11:20 am

    I like Dana\’s video. Her point is understandably understated as to not inflame the left more than it has.

  • Jake July 7, 2017, 11:19 am

    If anything this makes me want to join the NRA even more! I am not a racist, a republican or a democrat. I am a AMERICAN, who has severed and loves his great country.

  • Scott July 7, 2017, 10:57 am

    Ah yes, the left is finally realizing that they may have overstepped the bounds by blatantly inciting violence and resistance. There is a limit that when reached will have the “silent majority” — who stepped up and said “enough of this nonsense” in the last presidential election — once again organizing its strengths and responding to the left’s relentless lies and violence. In my opinion we are the closest to a new civil war than at anytime in the past 150 years. If the Right responded in kind to the left’s blatant illegal actions, the left would have to retreat to their glorious/harmonious AND BANKRUPT states and cities. Chicago is a perfect example of how the left can’t properly run anything and/or control its own violent population. Instead of solving this deadly problem they make excuses for it: racism, lack of education, loss of family values, unemployment, and gun ownership. They refuse to be held accountable for what they have created.

  • Charlie July 7, 2017, 10:41 am

    The left wing idiot democrats protest it’s OK. But when the gun owners and the true protectors of our nation.(Legal,law protecting gun owners) protest it’s wrong, and their voice must be silenced. Ant what I read in our Constitution. It would be good if some of these idiots would read it,if they can read.if not which seems to be the case they need to get someone to read it to them.

  • Michael July 7, 2017, 9:47 am

    Absolute garbage! You accuse “the left” like they are somehow not a part of this country too… like they do not belong, like they don’t deserve the same opportunities and protections you yourselves demand. This “violence” that you see coming from the “left” is what happens when tyrants are left to rule, when injustice against the weak and underrepresented is the norm, when American values are shit on by phoney patriots who probably couldn’t recite the Bill of Rights on a good day. You are all what’s wrong with America and you need to take a closer look at yourselves and why you think it is good to exclude anyone who does look like you; believe the same bullshit as you, or live their lives the way you seem appropriate.

    • Alan July 7, 2017, 10:13 am

      One of the tenants of indoctrination is to turn what a fascist uses to it’s own advantage, by convincing their minions that they oppose exactly what they actually do.
      And YOU Michael, are a well indoctrinated minion.
      YOU are what’s “wrong with America” Michael, not us.
      We want to be left alone with our Constitutional rights, YOUR Party wants to take those rights away.
      Conservatives aren’t rioting, YOUR people are.
      Conservatives haven’t tried to take away ANY rights, YOUR Party has.
      Conservatives haven’t called names, or shot up a baseball game.
      As to “tyrants” , that would be the Democrats trying to take our guns, using ‘Executive powers’ that thwart the will of the People by bypassing the legislative process of our duly elected Representatives.
      What law has Trump bypassed??
      Did Trump run a scam called “fast and Furious” to get the People to back up further laws against guns by actually violating the law??
      That was Obama and Holder, YOUR people.
      Just how stupid are you?
      YOUR People have.

      • Dan July 10, 2017, 1:48 pm

        Fake news. So much bullshit here its hard to see straight. Conservatives haven’t called anyone names? What a joke. Take your blinders off. The right is the most divisive group there is.

    • Ktcarpentry July 7, 2017, 10:14 am

      Excellent comment. That is exactly what the left says.
      “We are the only patriots, and if you don’t agree with us, you should all be banned!” They excuse violence with the fact that they dislike the current administration. We finally have a president who is attempting to stop the bleeding and promotes personal responsibility. The left hates that. They do believe that it is a basic human right to have the “safety net”. Of course, it comes at the expense of everyone else. So…once again, if you do not want to support the safety net, they feel justified in using violence.

    • Michael Keim July 7, 2017, 10:26 am

      Wow! Another bitter Hillary voter heard from.

    • KurtW July 7, 2017, 10:38 am

      Sorry, Princess.
      Your gal still isn’t POTUS, komrade. Perhaps, give Venezuela a go, or maybe the newly-opened Cuban paradise? I hear that they’re, like, TOOOTALLY Tyrant Free.

      • Darren P. July 7, 2017, 7:46 pm

        I mean like totally socialist and like everyone is cool with everyone and like we all love each other and like it’s cool to have no internet, food, housing,security or clean clothes. Because we’re all like equal and stuff right dude? (Please note “sarcasm”) if all you fucking liberals HATE America, why not leave? And if America is so BAD,why does everyone try to get in, you know, those refugees you live so MUCH. If all you piece a SHIT liberal trash Left,it would open up funding to help vet some of these refugees. Ever thought about that? Losers.

        • Dan July 10, 2017, 1:49 pm

          Why don’t you leave? You seem to hate a diverse country.

    • Flep Vandergaard July 7, 2017, 10:45 am

      You poor, misguided wretch, all that Guy Fawkes mask wearing must have inhibited free oxygen flow. We all missed the inclusive part of the Berkeley riots, the Senators being shot, the ‘Antifa’ using ‘Brownshirts’ tactics (ironical, to say the least!). Maybe it was when Harvard black scholars demanded self-segregation for their graduation ceremony that the pronouncement came out, like manna from heaven, that would have made it all clear for ‘us’. Sorry, ‘we’ missed it, ‘we’ weren’t invited. Personally, I love *Social Justice Warriors*, they nearly always become the living embodiment of the thing that they are railing against. It then makes it clear to rational people what big fat hypocrites *SJWs* are.

    • deanbob July 7, 2017, 11:25 am

      Michael, are you saying the Obama administration were tyrants? Because all that Dana spoke of has been going during Obama’s 2 terms. Or are you old enough to see past the last election? Everyone who does not agree with everything you do is wrong? Who made you and the left the rightful arbitrators of right and wrong? Your narcissism, or that of your leadership? It is truly sad that too many on the left are so intellectually dishonest, ignoring all that the left has done wrong and magnifying what the right does wrong or imperfectly. Grow up. Read more – and not just the hate filled rhetoric put out by your side. There are many writers who tell the whole truth, without shading to any ideology. Do you have the intellectual capacity to expand your mind, learn and grow?

    • JoeUSooner July 7, 2017, 2:30 pm


      Leftists do indeed “deserve the same opportunities and protections” that this Constitutional Republic offers to all citizens… but which it offers only AS a republic! You certainly may live your lives the way you deem appropriate, as long as you accept this republic’s existence. [America is NOT a democracy – which is simply an unjust mob rule – but a true republic, as intentionally designed by our Founding Fathers.]

      However, the political “Left” freely admits that its ultimate goal is to permanently change this country’s status from a Constitutional Republic to a Socialist Regime… as such, the Left meets (and exceeds) every rational definition of the term “domestic enemy” and as such – as long as you Leftists hold that antisocial goal – then no, you absolutely do NOT belong in this society!

      Five decades ago, I – and countless millions of other patriots – swore a military oath to protect this country from “all enemies, foreign and domestic.” That oath has no expiration date (no “sunset clause”)… think carefully about that fact. Changing America’s government away from a republic is not an option – never has been and never will be – but if you Liberals continue to insist on violence (especially when your insistence includes Civil War), we conservatives WILL stop you… the Hard Way. Do not doubt that simple fact.

    • Dewey July 9, 2017, 9:43 pm

      Well said but sadly wasted on this audience. Most of the commenters here have served their corporate masters, oops, their “country” and believe that they have an imaginary friend that loves “Murica best.

  • Paul Morton Jr July 7, 2017, 9:31 am

    I totally agree that the NRA should take a poll of those who support keeping the ad!!! I feel that the overwhelming support would speak volumes to the Libtards! Of course, it would do nothing but piss them off, but why not? I support REAL grass roots Americans who believe in God, Guns, and Guts!

    • deanbob July 7, 2017, 11:28 am

      Paul, roger that. But when it comes to what we want, they are like the little children who cover their ears, and go, “lalallalalalala” attempting to drown out what they do not want to hear; then turn right around and say “You (the non-left) do not listen!

  • Ram6 July 7, 2017, 9:30 am

    I am so sick of the term “dog whistle” to conjure up any image the left cares to make about the right in this country. The reality is it was term used to describe racism and has now been applied to every common sense agenda in existence. Hey lefties how about some new stupid phrase to incite your brain dead followers. We on the right actually don’t respond to “whistles” only common sense facts!!

    • deanbob July 7, 2017, 11:30 am

      There seem to be 2 main words that the left defaults to when they refuse to debate or acknowledge facts: “haters” and “racists”; and of course they apply some contorted definition that is neither found in Webster’s or the Oxford dictionary.

  • Roy July 7, 2017, 9:20 am

    We need a link that lets us download this video. I get that YouTube prefers everyone leave the video on that site and just go watch but that leaves the owner/admin at YouTube with the power to remove the ad. If we can download and store, share at will by actually handing copies . . . not THAT is viral.

    As for the content, I find it funny that the leftist are screaming this 2 minute video incites violence when 1minute and 48 seconds of it shows the leftist rioting and acting out in a violent manner. Their argument is circular – the NRA is inciting violence against the liberals by showing the liberals committing violence against anyone that does not agree with the liberal agenda.”

    Snowflakes and their rose-colored glasses. . . .

  • KurtW July 7, 2017, 9:17 am

    Oh, my! Just howwwwwwibull!!
    Let’s compare the vitriol and incitement of “fighting against the lies and misinformation propaganda of the media and Leftist leaders” against actual quotes from the epitome of their most recent leader, barry soetoro/obama:
    – “They Bring a Knife…We Bring a Gun”
    – to his followers: “Get in Their Faces!”
    – on his ACORN mobs: “I don’t want to quell anger. I think people are right to be angry! I’m angry!”
    – to His Mercenary Army: “Hit Back Twice As Hard”
    – on the private sector: “We talk to these folks… so I know whose ass to kick.”
    – to voters: Republican victory would mean “hand to hand combat”
    – to lib supporters: “It’s time to Fight for it.”
    – to Latino supporters: “Punish your enemies.”
    – to democrats: “I’m itching for a fight.”
    There’s more, plenty more. And that doesn’t even include the significant amount of statements from lesser Marxists and Alinsky disciples in politics, hollyweird, and popular culture TODAY, some of them blatant calls for action.

    Yeah, Loesch was positively eeeeeeeeevil in comparison. LMAO.
    Libtards – earning their ridicule, daily.

  • joefoam July 7, 2017, 9:01 am

    ‘Iron fist of truth’ sounds pretty scary if you are on the left spreading lies through young impressionable kids with nothing better to do than protest.

  • Mike Talor July 7, 2017, 8:17 am

    Hang in there NRA. There are millions supporting Dana’s ad. Let freedom ring!

    • Dewey July 11, 2017, 11:55 pm

      No, they’re mainly supporting the lavish lifestyles of Wayne LaPierre and his ilk. No different than any other K street whores.

  • Chris July 7, 2017, 8:09 am

    I see instantly what all the hubbub is about. Wow. I heard an article on NPR this morning driving in to work where some guy was cancelling his NRA membership over this video and determined I had to see this thing for myself. And what is so offensive in this video that would have the world ‘up in arms’? I’ts the fact that the left can’t stand the truth. Short and simple. This was no call to violence – it was a call to drag down and destroy the lies propagated by liberal media by combating their incessant fibbing, half-truth telling, inaccurate, made-up, phony facts with cold hard truth. No wonder they’re so peeved. I would be too (were I one to riot, destroy others’ property, foment mis-truths, make up data to support my agenda, etc).

    \m/ Rock on, Ms. Loesch .\m/

    • Kae Lee July 7, 2017, 9:13 am

      Couldn’t have said it better .

    • Roy July 7, 2017, 9:22 am

      How much do you want to bet the “caller” on NPR is not a NRA member in the first place?

    • Ivan Boatwright July 7, 2017, 9:57 am

      I am a former Marine, 32 months combat in Vietnam. I am a gun owner and was a collector until I got too old. I find the video appalling. I see trump as more of a Nazi or dictator than one who cares about people or America. I have a permit and I carry a pistol. Because of extreme positions, I had already quit the NRA. In the 70’s I worked undercover for the FBI infiltrating a group of Nazis, KKK, and Possie Comitatus group. A black friend infiltrated the Black Panthers. Both groups were full of hate and said the same words, just as the video does.

      • Mike July 7, 2017, 10:29 am

        Yeah and you’re full of shit. I’m a former Army officer, combat vet, Vietnam,’68-’69. WTF do you mean “too old” to be a collector?!? I’m 70, you nitwit. And you’re damned liar and a disgrace to the Corps. You’ve forgotten your oath. You took an oath to defrned the Constitution, NOT to defend emotional tirades, yours or anyone else’s.

        • Bill July 7, 2017, 2:44 pm

          Hell yeah, good comment. Way to go Army!! This POS liar is a fisgrace to the Core, and to the Corp. Too old to be a collector, ha, what an idiot.

        • The Truth July 9, 2017, 3:50 pm

          AMEN Sir. Appropriate response to an addled dimwit.

          I think you gentlemen have a term for that type of person?

          I have heard it is Stolen Valor?

      • Casey Math July 7, 2017, 11:40 am

        First sir, if you did serve our country thank you. Secondly sir as someone who purportedly served their country you also served the Constitution our country was built on so how on earth can you now insist on removing anyones First Amendment Right to free speech. You said you supported the Second Amendment but then went on to say you wanted to remove this lady’s First Amendment Right to express her opinion.
        Perhaps you are not only too old to collect firearms but perhaps your thinking has also become effected by your age. I would recommend seeing a Neurologist sir.

      • Darren P. July 7, 2017, 7:52 pm

        No you didn’t. I am not willing to to spend the time on “your timeline” of infiltration. It’s obvious to anyone whom can fog a mirror your a LIAR.

  • Infidel762x51 July 7, 2017, 7:59 am

    The left, the party of tolerance and peace, will never stop the violence.

  • Michael July 7, 2017, 7:51 am

    Dana is 100 % correct. Join the NRA now. They are our first line of defense against the liberals, protecting our freedom and the rights of our constitution.

  • Michael Dugas July 7, 2017, 7:51 am

    The only people who have taken up arms and shot or killed their political opponents are the Undead…fascism is alive and well in the American Sodom and Gemorrah, aka California and New York and their lesser satellites.

  • Steven July 7, 2017, 6:57 am

    I took a look at the Care2Petition webpage, and most of the people who’ve signed it aren’t even Americans, just foreign trash sticking their noses where they don’t belong.

  • Petet July 7, 2017, 6:43 am

    Can’t we just ignore the boob? Like they don’t ever foment violence against our “real” American President. When Ms. Watts counts for anything then we might listen to her whining Socialist garbage! Perhaps not too! I agree, NRA do your own poll about keeping the ad 🙂 2-3 million votes for it would be a hoot.

  • SteveK July 7, 2017, 5:54 am

    Dana could make a video saying, “Have a nice day!”, and the anti-gunners would protest it.

  • Justin July 7, 2017, 4:28 am

    WHOA! That gave me the chills and a tear to the eyes. VERY moving. I love it

  • Jimmy July 6, 2017, 2:05 pm

    Lordy, she is dreamy. Considering her intellect and common sense outlook, her looks are a bonus……a smoking hot bonus.

  • Mark N. July 1, 2017, 2:32 pm

    I saw an article about this ad (which I haven’t had time to read), watched the ad, and said to myself, “WTF?” Thre is nothing about the ad that is in the least offensive, as what she says is fully informed by the scenes of the radical left rioting to snuff out the voices of all with whom they disagree. The radical ANTIFA movement, in particular,attacks all “right wing” speech, and is expressly anti-NRA. SO the reaction by the left to the video is hysterical–because it is EXACTLY what she is talking about, speech that seeks to silence our voices.

  • Dilligaf July 1, 2017, 2:39 am

    The left libtarded morons always freak out, even over the smallest shit. The best thing they can do with their lives is walk out in front of a moving bus!

  • HomeSelfDefenseWeapons.com June 30, 2017, 11:08 pm

    I fully agree… Keep the video up and fight. The only way we keep our rights. Is if we, as you put it..”Stand our ground.”

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