As you may have heard, Michael Bloomberg is running for president.
In an effort to gain more traction nationally, the billionaire businessman is running a 60-second Super Bowl ad that focuses on one of his top priorities, if not the top priority of his 2020 bid for the White House: gun control.
The ad tells the story of Calandrian Simpson Kemp, whose son was killed in Houston in 2013.
“Lives are being lost every day. It is a national crisis,” says Kemp in the TV spot that cost Bloomberg around $10 million to air during the game. “I heard Mike Bloomberg speak. He’s been in this fight for so long. He heard mothers crying, so he started fighting.”
“When I heard Mike was stepping into the ring, I thought, ‘Now we have a dog in the fight,’” Kemp continues. “I know Mike is not afraid of the gun lobby. They’re scared of him, and they should be.”
Calandrian’s son, George Kemp Jr., was a football player who was hoping to go pro until his life was cut short.
According to The Houston Chronicle, George drove to a subdivision in Richmond on Sept. 26 around 11:00 p.m. to confront a man named Brandon Lacour, 17, over a personal matter. Upon arriving, George called Lacour on his cellphone and challenged him to a fight.
Lacour apparently accepted the challenge but did not do so alone. He approached George with several other persons, one of whom was armed. Instead of fist-fighting George, Lacour ordered one of his buddies to shoot the football player.
The individual opened fire, per eyewitnesses, and George was fatally wounded.
“Mike’s fighting for every child. Because you have a right to live. No one has a right to take your hopes and dreams,” Kemp concludes.
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Given the nature of the incident, it’s not immediately clear how Bloomberg’s gun-control agenda would have prevented the slaying of George Kemp Jr. Yet, the former New York City mayor contends that infringing on the 2A rights of law-abiding citizens will save lives.
“I chose to devote the entire sixty-second ad to gun safety because it matters to communities across the country and it will be a top priority for me as president,” Bloomberg said in a statement.
“Calandrian’s story is a powerful reminder of the urgency of this issue and the failure of Washington to address it,” he continued. “People will be rooting for different teams in the Super Bowl, but virtually all Americans — including people in both parties and a majority of gun owners — support universal background checks and other common sense gun laws.”
Bloomberg is currently polling at 7.8 percent nationally, behind Biden (28.1), Bernie (23.8) and Warren (14.8), according to RealClearPolitics.com. Time will tell if this ad has any resonance with voters.