Tapping into a previously-unknown market for cheap flamethrowers, Elon Musk managed to sell 15,000 “Boring Company Flamethrowers” in less than three days to raise money for another project.
The eccentric entrepreneur and billionaire best-known for an electric car company called “Tesla” announced the sale on Twitter over the weekend.
“Boring Company flamethrower guaranteed to liven up any party!” he said.
Since then, he’s been announcing pre-order sales every few hours, the latest report coming at 8:08am on January 30:
— Elon Musk (@elonmusk) January 30, 2018
The gun itself is probably nothing more than an over-priced roofing torch, not an actual flamethrower. Still, Musk and his sales team have done their best to keep their pitch lighthearted and entertaining.
“Obviously, buying a flamethrower is a super terrible idea. Definitely don’t buy one,” Musk joked on Twitter. “Unless you like fun.”
He also promised that the flamethrower “works against hordes of the undead or your money back!” and responded to a “rumor” that he’s creating zombies to encourage flamethrower sales:
The rumor that I’m secretly creating a zombie apocalypse to generate demand for flamethrowers is completely false
— Elon Musk (@elonmusk) January 28, 2018
Some people, of course, can’t take a joke. When Musk first announced in December his plans to sell flamethrowers, he got his share of pushback:
Musk also had to allay fears about the legality of his new product:
The proceeds of the sales will support Musk’s “The Boring Company,” an aptly-named organization hoping to relieve traffic congestion by digging tunnels more cheaply and efficiently.
After selling 50,000 hats to help fund the project, The Boring Company has already collected nearly $7.5 million in flamethrower sales.
They’ll begin shipping in the spring.